Remove Decision-making Remove Event Remove Procurement
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Reverse Auction: What It Is & How to Crush It in Sales

Hubspot Sales

With customers having access to more information than ever, how can you make your offering stand out? For buyers, there are many benefits of conducting a reverse auction, including: Competitive pricing — Because sellers are competing with one another to win over the buyer, pricing is a major factor in the decision-making process.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Thanks to Simmons & Simmons for hosting the event at Citypoint. Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment.

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5 Keys to Successfully Selling to Fortune 500 Companies

Hubspot Sales

Map the decision-making process. 2) Map out the decision-making process. The larger the company, the more complex their decision-making process usually is. Wondering how you’re supposed to figure out a corporation’s decision making process on their behalf? How to Sell to Fortune 500 Companies.

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Slow Down the Customer to Win the Deal

SBI Growth

During many of our training events for a sales process rollout, we’ll get the question “So I should just identify the buyer’s stage and go from there?”. Rather than engaging in discovery and determining their needs, they simply want to compare all solutions on the market and make a decision. pulls out Sequence of Events).

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SPIN Selling: The Ultimate Guide

Hubspot Sales

Features are more important to users than decision makers. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. Would X make it simpler to achieve [positive event]? Would X make it simpler to achieve [positive event]?

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How to Avoid Deal Slippage – A Closure Plan!

Revenue Storm

We took someone’s word that they were moving ahead with us, without having much insight into the full decision-making process. Closure plans are absolutely critical for complex B2B deals where there are multiple authorizers, a formal sign off process, and then a commercial and legal process that takes place with procurement.

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Account-Based Selling: 5 Things You’re Doing Wrong

Hubspot Sales

So, before you go all in on ABS, make sure you’re taking the right approach, getting buy-in from your executives, and avoiding these common mistakes. When you’re making an account-based sale, you’re likely tailoring your offer, and maybe even your product/service, to the unique needs of a single business. Think about it.