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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Let us define what we mean by agile leadership.

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The 10 Best SaaS CRM Software

Hubspot Sales

An effective CRM is make-or-break for SaaS companies because of: Customer Retention. To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth. Your CRM can gather data and make suggestions for enhanced decision-making.

CRM 115
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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

With kam techology , you can: Centralize Account Information : Make sure the critical information about an account is clean and in one place. This makes it easy for an account manager to understand the relationships built over a sales cycle, and where time needs to be spent.

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What is Guided Selling?

Upland

Guided selling is a modern sales approach that combines technology, data analytics, and personalized interactions to assist customers in making well-informed purchasing decisions. Guided selling employs technology, including AI, to equip sellers with essential information during the sales process.

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Stakeholders and Key Players: How Do They Think?

Upland

Once you have a better understanding of a company’s culture – as demonstrated by the aggregate behavior and perspectives of the individuals you engage with – your approach will be much more informed. Decision Orientation ?and? Decision Orientation: ?The Merriam Webster defines change as: “to make different.”

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Flexibility Is Your New Competitive Advantage

Planview

Streamlining Global Product Development Process Conagra Brands has been a major force in the consumer packaged goods (CPG) industry for more than a century and needed a solution to streamline their global development process and improve data-driven decision-making.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

People and Problem-Solving Skills Facilitating, coaching, mentoring and consulting all require great people skills. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. An emerging theme was the combination of people and problem-solving skills.