Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process.

Digitalization 137

Digitalization Marketing Media Facilitation 137

Hubspot Sales

MARCH 30, 2020

In business, companies usually try to attribute the percentage of revenue that came in from marketing and sales. While marketing attribution might not be top of mind for a sales rep, it's important that marketing and sales work together for attribution. First, they might read a blog the marketing team wrote up.

Marketing 123

Marketing Decision-making Sales Software 123

Hubspot Sales

APRIL 13, 2020

The quality of your sales content can be a critical factor in a potential customer's decision to trust your business. If you can produce compelling content — specific to your business and how it will impact their lives or company operations — you can make them legitimately consider purchasing your product or service.

Marketing 127

Marketing Facilitation Sales Brainstorming 127

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We tackled delegate questions as well as coaching and consulting scenarios along the way.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

NOVEMBER 9, 2023

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. And the differences when the market is stable or changing dynamically. What is the informal decision-making process? Knowing when to jump on new markets is an important part of competitive strategy.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. That’s hyperbole and humor, to make a point, but it’s not far from the truth.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Hubspot Sales

JUNE 4, 2020

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. The object of any marketing effort is to drive demand and generate revenue. How do you know if a specific marketing campaign was effective? That much is obvious.

Marketing 107

Marketing Advertising Sales Media 107

Upland

SEPTEMBER 1, 2023

Guided selling is a modern sales approach that combines technology, data analytics, and personalized interactions to assist customers in making well-informed purchasing decisions. This enables them to work faster, engage buyers more effectively, and make better decisions.

Decision-making 195

Decision-making Stakeholders Customer Experience CRM 195

Upland

AUGUST 29, 2023

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Planview

FEBRUARY 13, 2025

This integration facilitates the management and optimization of supply chain activitiesfrom the initial design and development of automotive components to manufacturing, distribution, and final delivery to the customer. This allows for predictive insights, optimized decision-making, and proactive management of potential issues.

Supply Chain 52

Supply Chain Digitalization Manufacturing Digital Transformation 52

ProlifIQ

NOVEMBER 7, 2024

These KPIs can be visualized through interactive dashboards, providing real-time insights into account performance and helping sales teams make data-driven decisions. This level of visibility enables proactive management, timely interventions, and informed decision-making, ultimately leading to increased efficiency and productivity.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

Mike Kunkle

FEBRUARY 5, 2023

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. click the image to see a larger version] This makes sense, right?

B2B 231

B2B Sales Decision-making Negotiation 231

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 109

Value Proposition Procurement Decision-making Stakeholders 109

ProlifIQ

DECEMBER 18, 2024

Leveraging AI In Pre-Sales and Post-Sales Processes Account research has historically been cumbersome, taking hours to find the different details you need to make a strong pitch to your target accounts. AI is being used across every function now, but the pre-sale process is a terrific place to bring AI into your process and workflow.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

DemandFarm

JANUARY 12, 2025

But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. What is RevOps? How RevOps Helps in Key Account Management?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Hubspot Sales

JULY 2, 2020

By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment.

Facilitation 134

Facilitation Decision-making Finance Media 134

DemandFarm

NOVEMBER 22, 2024

Data-Driven Decision-Making Effective KAMs use data to stay one step ahead. Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? FREE Performance Report Card for Key Account Managers Category Criteria Rating (1-5) Comments / Examples 1.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

OnStrategyHQ

AUGUST 20, 2021

Making incremental changes over the course of a year and as you need them is an approach we’d recommend instead. You are reacting to major market shifts. Mitigating or capitalizing on major market shifts is an appropriate reason to conduct an offsite planning event. Should We Hire a Strategic Planning Facilitator?

Facilitation 98

Facilitation Decision-making Leadership Organization 98

CMOE

MARCH 17, 2025

This equips leaders to view these tasks and projects with a holistic lens to make decisions that are both informed and forward looking. How can we make changes to our processes and perspectives to safeguard and elevate our competitive standing in the years to come? How are consumer trends and behaviors shifting?

Strategic Thinking 52

Strategic Thinking Emotional Intelligence Innovation Brainstorming 52

Hubspot Sales

JUNE 9, 2020

Question for you — what makes someone a good seller? All of these traits and more can make you a better salesperson. Here are some inbound prospecting techniques that can support your selling efforts: Outreach — Sending emails to warm leads that were generated in collaboration with your marketing team.

Decision-making 126

Decision-making Retail Media Facilitation 126

Hubspot Sales

JANUARY 28, 2020

The old school sales funnel is typically divided into three stages: awareness, consideration, and decision. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. PlusThis is a campaign toolkit for marketing automation users.

Software 121

Software Software Construction Small Business 121

ACT

DECEMBER 18, 2024

In a recent survey of decision-makers in the professional services sector, 96 percent of respondents reported difficulties forecasting roles and skills for future projects. You can analyse the available data and related metrics to make smarter decisions regarding budgeting and resource allocation. Another 61.5

Client Relationships 52

Client Relationships Small Business CRM Decision-making 52

OnStrategyHQ

MAY 19, 2023

A: Give yourself enough time, do market research, and hire a consultant or follow a guide! Do Market & Customer Research Before You Plan Take your time and do a great amount of discovery work. Use this time to learn about the process and include your board in the decision. Great question!

Facilitation 97

Facilitation Shareholders Stakeholders Decision-making 97

Hubspot Sales

OCTOBER 14, 2019

Conduct market research. Begin the B2B sales process by performing high-level market research to understand the current state of demand for your offering. Typically, prospective customers go through the following stages when making a purchase: Awareness — The buyer realizes they have a problem or pain point that needs to be solved.

B2B 138

B2B Value Proposition Decision-making Sales 138

Arpedio

JANUARY 22, 2025

Work smarter, not harder Technology plays a pivotal role in ABS by facilitating data-driven insights, seamless communication, and efficient workflows. In fact, ARPEDIO excels in predictive analytics and data-driven insights by providing sales teams with valuable information to make informed decisions and drive strategic sales initiatives.

Decision-making 52

Decision-making CRM Account Planning Prioritization 52

Hubspot Sales

NOVEMBER 9, 2020

This could look like a technology company selling marketing software to other companies and wholesalers selling products to supermarkets. Businesses that purchase industrial products are incredibly dependent on them, as they likely make up a significant aspect of their day-to-day processes. Complex Purchasing Decisions.

Manufacturing 137

Manufacturing B2B Decision-making Construction 137

Hubspot Sales

DECEMBER 14, 2021

From there, you start to put together a series of repeatable steps to facilitate its progress. is a prospecting strategy where a rep gets in touch with the direct manager of a decision-maker they're targeting and asks them to refer them to the right person. Market Response Representative. Here's a look at five of them.

Sales 122

Sales Decision-making Facilitation Marketing 122

Planview

OCTOBER 2, 2024

Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment. Organizations must proactively navigate the changing market landscape, prioritizing software solutions that enhance efficiency and drive innovation. In this new era, simply keeping pace is not enough.

Digitalization 98

Digitalization Software Software Supply Chain 98

Nutshell

JANUARY 2, 2025

This plan provides architectural firms with fast, free implementation, world-class live customer support, email and calendar sync, email tracking, reporting and analytics tools, unlimited storage, email marketing tools, and much more. Marketing and lead generation tools are available but at an additional cost.

Software 62

Software Software CRM Construction 62

Strategic Planning and Management Insights

MARCH 6, 2023

Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization. Quarterly strategy reviews can also help make adjustments to your strategy on an ongoing basis.

Management 96

Management Decision-making Facilitation Software 96

Nutshell

MARCH 15, 2021

To find success with this approach, you simply pinpoint the decision-maker at a company, build a relationship with them, and make them an offer they can’t refuse. Better yet, you know exactly which decision maker to contact. In other words, single-threaded sales is the traditional way to move products and/or services.

Sales 141

Sales Stakeholders Decision-making Facilitation 141

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 100

Media Marketing B2C Stakeholders 100

Hubspot Sales

NOVEMBER 22, 2023

In that survey, most sales professionals rated CRMs as effective tools, while 78% also noted that they enhance sales and marketing alignment. Ultimately, to achieve consistent growth and stay ahead of the competition, businesses must streamline their sales operations, focus on nurturing customer relationships , and make data-driven decisions.

CRM 116

CRM Decision-making Sales B2C 116

Hubspot Sales

SEPTEMBER 22, 2020

The way employees work is changing, and that change is being facilitated by tools like Slack and Zoom. Sales leaders are increasingly making critical decisions based on metrics, not observations. With understanding comes better decision-making. Everything Is Changing, Except Legacy Software.

Software 126

Software Software CRM Sales 126

Insightly

APRIL 29, 2024

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Could adding one more to the mix really make a difference?

CRM 52

CRM Marketing Decision-making Facilitation 52