Hubspot Sales

MARCH 30, 2020

In business, companies usually try to attribute the percentage of revenue that came in from marketing and sales. While marketing attribution might not be top of mind for a sales rep, it's important that marketing and sales work together for attribution. First, they might read a blog the marketing team wrote up.

Marketing 101

Marketing Decision-making Sales Software 101

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. That’s hyperbole and humor, to make a point, but it’s not far from the truth.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Hubspot Sales

APRIL 13, 2020

The quality of your sales content can be a critical factor in a potential customer's decision to trust your business. If you can produce compelling content — specific to your business and how it will impact their lives or company operations — you can make them legitimately consider purchasing your product or service.

Marketing 105

Marketing Facilitation Sales Brainstorming 105

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Upland

SEPTEMBER 1, 2023

Guided selling is a modern sales approach that combines technology, data analytics, and personalized interactions to assist customers in making well-informed purchasing decisions. This enables them to work faster, engage buyers more effectively, and make better decisions.

Decision-making 195

Decision-making Stakeholders Customer Experience CRM 195

Upland

AUGUST 29, 2023

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Mike Kunkle

FEBRUARY 5, 2023

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. click the image to see a larger version] This makes sense, right?

B2B 231

B2B Sales Decision-making Negotiation 231

Hubspot Sales

JUNE 4, 2020

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. The object of any marketing effort is to drive demand and generate revenue. How do you know if a specific marketing campaign was effective? That much is obvious.

Marketing 90

Marketing Advertising Sales Media 90

OnStrategyHQ

AUGUST 20, 2021

Making incremental changes over the course of a year and as you need them is an approach we’d recommend instead. You are reacting to major market shifts. Mitigating or capitalizing on major market shifts is an appropriate reason to conduct an offsite planning event. Should We Hire a Strategic Planning Facilitator?

Facilitation 98

Facilitation Decision-making Leadership Organization 98

Hubspot Sales

JULY 2, 2020

By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment.

Facilitation 129

Facilitation Decision-making Finance Media 129

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 99

Value Proposition Procurement Decision-making Stakeholders 99

OnStrategyHQ

MAY 19, 2023

A: Give yourself enough time, do market research, and hire a consultant or follow a guide! Do Market & Customer Research Before You Plan Take your time and do a great amount of discovery work. Use this time to learn about the process and include your board in the decision. Great question!

Facilitation 97

Facilitation Shareholders Stakeholders Decision-making 97

Hubspot Sales

OCTOBER 14, 2019

Conduct market research. Begin the B2B sales process by performing high-level market research to understand the current state of demand for your offering. Typically, prospective customers go through the following stages when making a purchase: Awareness — The buyer realizes they have a problem or pain point that needs to be solved.

B2B 138

B2B Value Proposition Decision-making Sales 138

Strategic Planning and Management Insights

MARCH 6, 2023

Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization. Quarterly strategy reviews can also help make adjustments to your strategy on an ongoing basis.

Management 98

Management Decision-making Facilitation Software 98

Hubspot Sales

NOVEMBER 9, 2020

This could look like a technology company selling marketing software to other companies and wholesalers selling products to supermarkets. Businesses that purchase industrial products are incredibly dependent on them, as they likely make up a significant aspect of their day-to-day processes. Complex Purchasing Decisions.

Manufacturing 132

Manufacturing B2B Decision-making Construction 132

Planview

OCTOBER 2, 2024

Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment. Organizations must proactively navigate the changing market landscape, prioritizing software solutions that enhance efficiency and drive innovation. In this new era, simply keeping pace is not enough.

Digitalization 98

Digitalization Software Software Supply Chain 98

Hubspot Sales

DECEMBER 14, 2021

From there, you start to put together a series of repeatable steps to facilitate its progress. is a prospecting strategy where a rep gets in touch with the direct manager of a decision-maker they're targeting and asks them to refer them to the right person. Market Response Representative. Here's a look at five of them.

Sales 121

Sales Decision-making Facilitation Marketing 121

Hubspot Sales

JANUARY 28, 2020

The old school sales funnel is typically divided into three stages: awareness, consideration, and decision. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. PlusThis is a campaign toolkit for marketing automation users.

Software 108

Software Software Construction Small Business 108

Nutshell

MARCH 15, 2021

To find success with this approach, you simply pinpoint the decision-maker at a company, build a relationship with them, and make them an offer they can’t refuse. Better yet, you know exactly which decision maker to contact. In other words, single-threaded sales is the traditional way to move products and/or services.

Sales 141

Sales Stakeholders Decision-making Facilitation 141

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 100

Media Marketing B2C Stakeholders 100

Hubspot Sales

JUNE 9, 2020

Question for you — what makes someone a good seller? All of these traits and more can make you a better salesperson. Here are some inbound prospecting techniques that can support your selling efforts: Outreach — Sending emails to warm leads that were generated in collaboration with your marketing team.

Decision-making 106

Decision-making Retail Media Facilitation 106

Hubspot Sales

NOVEMBER 22, 2023

In that survey, most sales professionals rated CRMs as effective tools, while 78% also noted that they enhance sales and marketing alignment. Ultimately, to achieve consistent growth and stay ahead of the competition, businesses must streamline their sales operations, focus on nurturing customer relationships , and make data-driven decisions.

CRM 112

CRM Decision-making Sales B2C 112

Insightly

APRIL 29, 2024

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Could adding one more to the mix really make a difference?

CRM 52

CRM Marketing Decision-making Facilitation 52

Hubspot Sales

FEBRUARY 12, 2024

Old-school salespeople often used aggressive and selfish tactics to win business and then disappeared like Sasquatch in the Canadian mountains, so savvy buyers knew they had to do due diligence to make sure they weren’t being scammed. Their vertical market (i.e. industry) does not fit your target market.

Sales 122

Sales Decision-making Facilitation Marketing 122

Hubspot Sales

JANUARY 25, 2021

There are a number of customer relationship management (CRM) tools on the market today, each of which comes with many features, integrations, and capabilities. HubSpot is a CRM platform —meaning, it tracks customer relationships as well as facilitates marketing, sales, and service processes. Examples of CRM Software in Use.

CRM 137

CRM Customer Experience Artificial Intelligence Media 137

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. And the strategic need to align marketing objectives to a firm’s strategic intent.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Hubspot Sales

NOVEMBER 21, 2019

These days, it seems as though there’s a new app or widget every week promising to make businesses and their sales reps more productive, efficient, and effective. The key to any successful sales organization is the ability to plan strategically and make informed decisions. Ensure team communication is facilitated.

CRM 116

CRM Facilitation Software Software 116

Hubspot Sales

JUNE 8, 2020

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Decision Stage. Sales collateral for the Decision Stage includes: Pricing guides.

e-Learning 120

e-Learning Sales Decision-making B2B 120

Miller Heiman Group

JUNE 18, 2020

In a recent post , we began to explore first three of the “Big Six” categories that sellers use to qualify leads using our scorecard : solution alignment, decision-making process and timing. Given the changes afoot with COVID-19, it’s likely that there are new or different people involved in making decisions that you should speak with.

Decision-making 90

Decision-making Sales Facilitation Stakeholders 90

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. An effective CRM is make-or-break for SaaS companies because of: Customer Retention. The CRM market size is expected to grow to $262.74 But what is the best CRM for SaaS companies? User Experience.

CRM 108

CRM Software Software Onboarding 108

Flevy

MARCH 2, 2021

A problem that executives often face is finding a tool to identify where and how to compete, identify profitable markets, evaluate investment options, and price their products rightly. Plotted on the Y-axis of the grid, it measures the advantage for an enterprise to enter or compete in a market (as “high,” “medium,” or “low” scores).

Profitability 90

Profitability Facilitation Marketing Leadership 90

Agile CRM

FEBRUARY 11, 2021

It is no longer about making a sale because long gone are the days when customers obliged to simple product advertisements and sales catalogs. So much so that, customers these days, are a lot more aware of their needs and wary of marketing scams, which requires that companies be more open and transparent with their ways.

CRM 98

CRM Decision-making Digitalization Profitability 98

Hubspot Sales

MARCH 7, 2023

A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

Publishing 117

Publishing Customer Experience e-Learning Software 117

Insightly

AUGUST 27, 2024

As we move deeper into the 21st century, the landscape of marketing automation is experiencing a profound transformation—largely driven by continued advancements in artificial intelligence (AI). AI is not only enhancing marketing efficiency but also revolutionizing how brands engage with their audiences.

Marketing 52

Marketing e-Learning Artificial Intelligence Media 52

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Insightly

JANUARY 19, 2022

Integrations add functionality to CRMs and build a reliable source of truth you can count on to make decisions across your entire organization by connecting every single application you use to run your business. Using AppConnect, Insightly facilitates CRM integration without long development cycles. Sales and marketing.

CRM 104

CRM Decision-making Prioritization Onboarding 104