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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We tackled delegate questions as well as coaching and consulting scenarios along the way.

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Emerging Market Intelligence

Flevy

How do we acquire quality, actionable Market Intelligence for emerging markets ? To make good business decisions, we require good data—i.e. good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained.

Marketing 119
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The 8 best CRMs for marketing

Nutshell

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171
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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. And the differences when the market is stable or changing dynamically. What is the informal decision-making process? Knowing when to jump on new markets is an important part of competitive strategy.

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How Can a CRM Benefit Your Marketing Team?

Insightly

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Could adding one more to the mix really make a difference?

CRM 52
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 109
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The Future of Marketing Automation

Insightly

As we move deeper into the 21st century, the landscape of marketing automation is experiencing a profound transformation—largely driven by continued advancements in artificial intelligence (AI). AI is not only enhancing marketing efficiency but also revolutionizing how brands engage with their audiences.