Remove Decision-making Remove Facilitation Remove Profitability
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The Enablement Profession at a Crossroads

Mike Kunkle

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. They must show that they can make an impact with enablement and move the needle on the metrics that matter most.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”.

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How Anchoring Impacts the Negotiation Process

Hubspot Sales

When making a purchase, it’s natural for buyers to experience a phenomenon called anchoring bias , which is the tendency to focus heavily on the first price they see in the context of a sale. As a rep, your goal is to facilitate a smooth, efficient sales process. Challenges of Anchoring in Negotiation. Do your research.

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. The UI/UX of your website plays a major role here.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

4 Keys to Making the Persona Project Successful. Facilitate and Observe the Persona Construction. As a sales operations leader, your role is to facilitate the development of personas. - What is the timeline to implement the persona? What changes do I need to make to our CRM or Sales Force Administration Tools?

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Supply and demand underpins pricing decisions for markets and clients.