Decision-making Facilitation Whitepaper 
Upland
AUGUST 29, 2023
Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It doesn’t have to be promotional content, though.
Hubspot Sales
APRIL 13, 2020
The quality of your sales content can be a critical factor in a potential customer's decision to trust your business. If you can produce compelling content — specific to your business and how it will impact their lives or company operations — you can make them legitimately consider purchasing your product or service. Communication.
Planview
OCTOBER 2, 2024
Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment. It facilitates automation and eliminates manual tasks, speeding up information and material flow through the supply chain. In this new era, simply keeping pace is not enough.
Hubspot Sales
JUNE 8, 2020
Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Whitepapers. Decision Stage. But that’s not all. How can your business respond?
Nutshell
DECEMBER 13, 2019
Sales enablement content is any piece of content that a seller can use throughout the sales process to help entice prospective customers to make purchases. As a seller, you can share those posts with leads who are nearing the end of your sales funnel in order to help facilitate purchases. Whitepapers.
SBI
MARCH 6, 2018
Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited. Marketers need to humanize the B2B decision-making journey.
Mike Kunkle
NOVEMBER 21, 2023
This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). There are more decision makers in the committee, and they are seeking detailed information, case studies, ROI analyses, and robust decision support.
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