Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Mike Kunkle

NOVEMBER 23, 2023

Despite a hodge-podge of definitions in the market, we know that sales enablement is the act of providing sales reps with the knowledge, skills, and resources they need to achieve the highest-possible levels of sales effectiveness and to achieve organizational goals. Then, the rest of this makes sense and can be really valuable.

Sales 290

Sales Finance Decision-making Profitability 290

Geehan Group

JULY 19, 2016

“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me. During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success.

Finance 52

Finance Customer Success Marketing B2B 52

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

CMOE

OCTOBER 21, 2024

We provide insights and tools to develop, execute, and evaluate a strategy that aligns with your organizational ambitions, ensuring sustained success in ever-evolving markets. The plan would entail research, production, and marketing teams carrying out designated tasks and responsibilities according to a defined timeline.

Supply Chain 94

Supply Chain Stakeholders Decision-making Suppliers 94

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. For instance, compare marketing to human resources. Marketing KPIs Brand awareness.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. As Seth Mars, Forrester analyst, pointed ou t in a recent webinar , it’s rarely one leader making a buying choice in a vacuum. That activity is called influence mapping.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MAY 2, 2023

LinkedIn Learning reported the 2023 most in-demand soft skills as: Management Communication Customer service Leadership Sales Project Management Research Analytical skills Marketing Teamwork Amongst a list of the most in-demand hard skills were finance, data analysis, operations and customer relationship management.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Flevy

OCTOBER 21, 2024

It’s about ensuring that all organizational activities are aligned, from resource allocation to decision-making processes. Consonance: Strategy must adapt to external factors such as market trends, competition, and technological shifts. Rumelt’s framework forces decision-makers to confront the brutal realities of execution.

Supply Chain 52

Supply Chain Digital Transformation Investors Digitalization 52

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Hubspot Sales

SEPTEMBER 13, 2023

How to Create a Sales Projection Sales Projection Tools Tips for Making Sales Projections What is a sales projection? The current state of the market and the position the business occupies within it. Make better decisions. Business teams usually have more confidence in these decisions because they’re not made on a whim.

Sales 97

Sales Decision-making Finance CRM 97

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Flevy

OCTOBER 24, 2024

In a highly competitive market, banks must balance customer expectations with regulatory requirements and risk management, all while ensuring profitability. In an era of increased customer autonomy, it’s critical for banks to ensure their value chain functions cohesively to meet market demands.

Banking 52

Banking Retail Acquisition Value Proposition 52

Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

Value Proposition 107

Value Proposition Procurement Decision-making Stakeholders 107

Hubspot Sales

MARCH 9, 2022

For entrepreneurs whose credit or circumstances make the risk of default high, crowdfunded or peer-to-peer financing, such as microlending, offers monetary opportunities that are not available elsewhere. Typically, they feature lower interest rates or capital requirements than conventional financing. CDC Small Business Finance.

Finance 102

Finance Small Business Banking Investors 102

Mike Kunkle

NOVEMBER 23, 2023

Despite a hodge-podge of definitions in the market, we know that sales enablement is the act of providing sales reps with the knowledge, skills, and resources they need to achieve the highest-possible levels of sales effectiveness and to achieve organizational goals. Then, the rest of this makes sense and can be really valuable.

Sales 130

Sales Finance Decision-making Profitability 130

Luminas Strategy

AUGUST 20, 2024

Every department, from product development and marketing to sales, customer service, and even finance must prioritize customer experience, promoting open communication and partnership. How can we make it easier for you to do business with us? So, how do B2B companies achieve this sort of “next level” customer centricity?

Organization 52

Organization Value Proposition B2B Suppliers 52

Hubspot Sales

OCTOBER 17, 2024

Entrepreneurs tend to be pretty passionate people (I've never seen a monotone, apathetic Shark Tank pitch), so it makes sense that passion would be one of the more popular motivations behind entrepreneurial ventures. Business owners generally want their businesses to make money. They want to increase their income. Are you ready?

Finance 76

Finance Suppliers Innovation Decision-making 76

Flevy

JUNE 28, 2024

Porter’s Five Forces, BCG Matrix) places the market, competition, and customer at the starting point of the strategy process, the Core Competence Model does the opposite. These systems include performance management processes, leadership development programs, decision-making frameworks, and communication protocols.

Supply Chain 89

Supply Chain Software Software Manufacturing 89

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. How deal desk software works Deal desk software automates processes that make everything from the quote to the sale simple and easy to understand.

Software 52

Software Software Finance Sales 52

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and

Finance 98

Finance e-Learning Innovation Leadership 98

Hubspot Sales

APRIL 12, 2022

Startup financing ranges from news-worthy venture capital rounds to credit cards, grants, and small business loans. Understanding your financing options is essential for success. What is Startup Financing? Startup financing is the capital that's used to fund a business venture. Financing vs funding.

Finance 17

Finance Investors Shareholders Banking 17

Hubspot Sales

AUGUST 17, 2021

With so much room for confusion and error, it's easy for any company to drop the ball and frustrate its salespeople, making poorly-constructed compensation plans one of the main reasons why people leave sales roles. And I’m ultimately here to make the case for that — but we'll get to that later. Simplicity is tough.

Finance 123

Finance Construction Decision-making Sales Leadership 123

Insightly

JULY 9, 2024

It doesn’t matter what industry you work in; the truth is you need to make customer care your number one priority if you want to reap the rewards of a thriving business. That’s because happy customers are loyal customers—the kind who make repeat orders and recommend your products to their family and friends.

Management 52

Management Investors Finance CRM 52

Hubspot Sales

FEBRUARY 23, 2018

Financial Analysis for Decision Making from Babson Online. Entrepreneurial Finance from MIT OpenCourseWare. Financial Analysis for Decision Making from Babson Online. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. Price: Free.

Finance 144

Finance Logistics Decision-making Investors 144

Hubspot Sales

JANUARY 26, 2021

Multiple income streams can provide security and a level of freedom that, in a way, make things more certain,” shared Hufford. Pedigo is a CPA who writes tax, accounting , and finance content exclusively for CPAs, tax accountants, and financial advisors. Melissa Pedigo, CPA, founder of A CPA Writes.

Decision-making 140

Decision-making Finance Investors Banking 140

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

Decision-making 86

Decision-making Logistics Supply Chain Suppliers 86

Insightly

SEPTEMBER 19, 2023

An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion.

CRM 52

CRM Insurance Healthcare Manufacturing 52

DemandFarm

JUNE 1, 2024

How SalesOps Works SalesOps work with one primary goal in mind – making the lives of sales reps better. When to Hire Sales Operations Instead of Revenue Operations Choosing between SalesOps and RevOps is a key decision for any company looking to grow. Centers on optimizing the sales process to improve efficiency and productivity.

Sales 40

Sales Finance Decision-making CRM 40

QYMATIX

FEBRUARY 19, 2024

Finally, we look at the prominent role of AI and ML in predictive analytics and how they are helping companies make informed decisions, predict future events, and stay competitive. For example, intelligent systems can use ML to analyze large amounts of data and provide relevant insights to make informed decisions.

Artificial Intelligence 52

Artificial Intelligence Supply Chain e-Learning Decision-making 52

Zendesk

SEPTEMBER 2, 2022

Startup funding squeeze reaches the SaaS model,” a June 2022 S&P Global Market Intelligence analysis, describes 2021 as “a year characterized by easy money, and lots of it.”. As an alternative, startups are turning to revenue-based debt financing to fund their growth. What is revenue-based debt financing?

Finance 52

Finance Decision-making eCommerce Customer Experience 52

Arpedio

JULY 9, 2023

How to Achieve Sales Success with Accurate Sales Forecasting ← Back to blog Is it possible to achieve unprecedented growth by making data-driven decisions through sales forecasting? Sales forecasting is the game-changing process that lets you predict the future (well, sort of) and make those data-driven decisions that move the needle.

Sales 52

Sales Decision-making Software Software 52