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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Works side-by-side with sales to sell value and overcome procurement. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. Is aware of costs and constraints like the finance team.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Identify and connect with decision-makers, budget holders and manage complex relationship networks. You'll need governance in place to review and recalibrate to maximise results. But (and it's a big but).

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Reverse Auction: What It Is & How to Crush It in Sales

Hubspot Sales

With customers having access to more information than ever, how can you make your offering stand out? For buyers, there are many benefits of conducting a reverse auction, including: Competitive pricing — Because sellers are competing with one another to win over the buyer, pricing is a major factor in the decision-making process.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

Its a decision that requires research, deliberation, and often, multiple stakeholders. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. Build relationships: Be available to your prospect and any decision-makers.

Sales 52
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Retail Banking Industry Value Chain: Deep Dive

Flevy

The key to success in customer acquisition is understanding the customer journey—from awareness to decision—and offering solutions that resonate with their needs at every stage. Banks that excel at customer acquisition prioritize convenience, trust, and clear value propositions, making it easy for customers to choose their services.

Banking 52
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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. So welcome Iris and Jess. Wonderful, Jess. Jess 02:35.