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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Think: Revenue – Costs = Profit. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. We’ve found this is true even with governments, who are typically price and RFP oriented.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Identify and connect with decision-makers, budget holders and manage complex relationship networks. Clients feel secure in the relationship, and information sharing and transparency increase to help everyone make better decisions.

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Painless and profitable: Our guide to winning at price negotiation

PandaDoc

Sounds obvious, but this is one of the classic errors of newbie negotiators — they easily lose their composure under the pressure, which makes them weaker in the opponent’s eyes. The affect heuristic reflects the relationship between emotions and the decision-making process. Such tools can help you be more decisive.

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The Most Overlooked Job in Sales Operations

SBI Growth

This data was key to the client making sound strategic decisions for future growth. They’ve done well to make sense of jumbled data but at great cost. On the other hand, bad data leads to bad decisions, lost productivity or both. Making better decisions in our data-rich world is expected. Follow @pseidell.

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Your Guide to Data-Driven Decision-Making in 2024

AchieveIt

Using intuition or a vibe might work when choosing where to go on your next vacation or which restaurant to try, but not when making strategic or business decisions. Your decision-making process should be centered around these valuable insights. What is data-driven decision-making (DDDM)?

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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7 Best Strategy Books to Read in 2024

Envisio

These books, chosen by local government leaders and thought influencers, as well as master strategists and performance coaches, guide you through steps to turn your plans into impactful actions. Making your plan operational can help with this! ” 4. .”