Decision-making Healthcare Innovation 
Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Segments are managed by leaders specialized in each industry. “In
Strategic Account Management Association
SEPTEMBER 22, 2020
With private equity groups, large practice management companies, and innovative practice models (like ChenMed and Iora Health) all looking to grow, physicians have many more options if they want to remain independent. Today, the superior performance of physician-led ACOs has led public and private payers to rethink that assumption.
Upland
AUGUST 9, 2023
Rather, it’s vital to the success of each and every deal we make. When it came to piloting a new, more holistic approach to his accounts, Sales legend, Todd Adair – MHCL | GE Healthcare – wanted to know how to step things up. Simply put, exceptional sales organizations make their customers’ goals the number one priority.
Cosawi
DECEMBER 2, 2024
The pharma industry has shifted from defining its customers as the physicians prescribing to patients to a much more complex environment – one where the customer is defined by a diverse group of players which participate in the decision-making around treatment and access. This is now becoming increasingly important.
AchieveIt
FEBRUARY 12, 2025
Mark Muston, Head of Business Operations & Strategy at Modern Health, joined The Strategy Gap podcast to share insights on making a persuasive argument, leveraging diverse perspectives, and treating leadership like venture capitalists when securing buy-in for new initiatives. The takeaway? We want to pitch you on this new idea.
Upland
AUGUST 29, 2023
Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.
Flevy
JUNE 18, 2024
The Healthcare industry is a cornerstone of societal well-being, encompassing a vast array of services from primary care and specialized medical treatments to pharmaceutical manufacturing and health insurance. Hospital management ensures the efficient operation of healthcare facilities, while clinical services deliver essential medical care.
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