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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

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Why Your Company Should Invest in Inbound Sales During a Recession [Expert Insights]

Hubspot Sales

You’ll learn more about prospects' problems and challenges and whether your product or service is a good fit, and you’ll make value propositions that demonstrate exactly how you can help them achieve their goals. Tyre also says, “Start with a smaller original installation and prove the concept, then expand.”

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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

With kam techology , you can: Centralize Account Information : Make sure the critical information about an account is clean and in one place. This makes it easy for an account manager to understand the relationships built over a sales cycle, and where time needs to be spent.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Today, the information that buyers need to make a purchase decision is just a click away. If salespeople cannot add value beyond the information buyers can find on their own, the buyer has no reason to engage with salespeople at all. In the decision stage, buyers have decided on a solution category.

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RevOps Best Practices: An Ultimate Guide for Revenue Growth in 2025

DemandFarm

Key accounts often contribute significantly to revenue, making real-time insights into customer health, segmentation, and engagement vital. AI-Powered Tools in RevOps Integrating AI into RevOps enhances efficiency and decision-making. Why is RevOps Valuable for KAMs?

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An Introduction to Enterprise Sales for Key Account Managers

DemandFarm

Enterprise sales involve selling goods or services to large businesses or organizations, often resulting in long-term, high-value contracts. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

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What is a Strategy Map?

ClearPoint Strategy

The customer value proposition should be at the core of your strategy, which is why it comes directly after the financials (or mission). For-profit companies typically focus on achieving one of these three value propositions: Product leadership. Making this choice is a big piece of your strategy. Customer intimacy.