Remove Decision-making Remove Information Remove Profitability
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Data-driven Pricing Can Increase Your Profit

Holden Advisors

But data-driven pricing, when done right, will lift your profit margins in the short term. Here’s the story of how hunting down hidden data turned profits around for one company. I had a strong suspicion this data was compromised as the distributors had the motive to reduce our pricing to them in order to make more profit.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot Sales

Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. How to Avoid Choice Paralysis Helping Customers Overcome Choice Fatigue Companies That Get it Right Make Decisions With Simplicity and Customer Needs in Mind What is Choice Paralysis? It’s overwhelming.

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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. They build a shared vision around the ability to address a compelling business need or market opportunity and build the scaffolding of commitment to make this vision a reality. In essence, divergent thinking is the antidote to “no decision.”. They sell potential.

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Why Don’t Clients Make Decisions? (And How to Help Them Commit)

Account Manager Tips

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Lack of information.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. One doesn’t need to go through the entire document to gather the most crucial nuggets of information.

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Think: Revenue – Costs = Profit. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. Pricing Divisions: The Guardians of Revenue and Defenders of Value. Think about it.