Remove Decision-making Remove Information Remove Stakeholders
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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? How do you do stakeholder mapping?

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

I realize that some people reading this may wonder why they even need an account planning tool when all the information they need about their customer resides in their CRM platform. Cons: You will end up with a massive, blended account, which will make it nearly impossible to create a detailed, actionable account plan.

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Buying Groups – How to Navigate Complex Buyer Structures

Upland

Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. Instead, there are multiple buyers involved in the purchasing decision.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.

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Stakeholders and Key Players: How Do They Think?

Upland

Once you have a better understanding of a company’s culture – as demonstrated by the aggregate behavior and perspectives of the individuals you engage with – your approach will be much more informed. Decision Orientation ?and? Decision Orientation: ?The Merriam Webster defines change as: “to make different.”

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Why Don’t Clients Make Decisions? (And How to Help Them Commit)

Account Manager Tips

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Lack of information.

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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot Sales

Not only will you miss valuable information, but youll sound distracted. Pro tip: Make sure you space your calls far enough apart so you can prepare before each one (e.g., Making this simple tweak boosted my response rate 3x over and gave my pitches the tone of dialogue, not junk mail. 15-20 minutes). Response rate?