How to Sell Innovative Ideas (When Everyone’s Terrified to Take Risks)
Strategic Account Management Association
APRIL 26, 2022
By Brian Doyle, President, Holden Advisors Business decisions are usually made by decision makers at two ends of a spectrum. At one end are the innovators, who want to try new things and aren’t afraid of failing. At the other end are those who fear making a bad decision and getting called out for it.
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