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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. click the image to see a larger version] This makes sense, right? Some committees hum; others are more like a ragtag band of misfits.

B2B 231
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What Is Microlending & Is it Right for You?

Hubspot Sales

For entrepreneurs whose credit or circumstances make the risk of default high, crowdfunded or peer-to-peer financing, such as microlending, offers monetary opportunities that are not available elsewhere. The group meets weekly to make repayments and continue with their business and financial education. But let’s dig in a bit more.

Finance 105
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The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

Building an outbound sales motion is not new, and yet almost every company makes the same three mistakes in the first months of getting up and running. But, to make outbound work, you need to get hyper-focused and be relentless in prioritizing your efforts. Each of these small decisions is a variable to be tested.

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New Directions for Medical Device Sales Reps: Carpets vs. Clinics (Part 1)

Corporate Visions

She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. But buying decisions that doctors used to make are now the domain of cross-functional buying committees who evaluate solutions based on clinical effectiveness and business outcomes. percent to 5.7

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Retail Industry Value Chain: Deep Dive

Flevy

Sourcing and Procurement: Acquiring raw materials and finished goods from suppliers. Data Analytics and Business Intelligence: Leveraging data to gain insights and drive informed decision-making. It helps build investor confidence and protects the organization’s reputation, thereby enhancing competitiveness.

Retail 52
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How to reach more senior clients, with Jenny Plant

Account Management Skills

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. So don’t fall foul of that and make sure that you do that research to start with.

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Retail Banking Industry Value Chain: Deep Dive

Flevy

The key to success in customer acquisition is understanding the customer journey—from awareness to decision—and offering solutions that resonate with their needs at every stage. Banks that excel at customer acquisition prioritize convenience, trust, and clear value propositions, making it easy for customers to choose their services.

Banking 52