Insightly

JULY 10, 2023

This famous quote accurately described the plague of marketers for decades. Then, marketing changed. A new day arrived with the advent of digital marketing, marketing automation tools and email marketing. Suddenly marketers were swimming with data and measurable ways to prove their effectiveness.

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AchieveIt

NOVEMBER 28, 2023

One of the most notable changes we’ve observed is how data has enabled us to tackle decision-making in a more evidence-based manner. Data-driven decision-making allows you to develop strategies that will positively impact your business and then make the best choices for those strategies.

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Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Decision fatigue.

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AchieveIt

AUGUST 8, 2024

Using intuition or a vibe might work when choosing where to go on your next vacation or which restaurant to try, but not when making strategic or business decisions. Your decision-making process should be centered around these valuable insights. What is data-driven decision-making (DDDM)?

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Insightly

SEPTEMBER 5, 2023

The days of using intuition over data to make business decisions are mostly gone. Marketing might be reporting on email open rates, but what does that mean for the rest of the business? If all marketing does is pat themselves on the back for increasing email open rates, they end up with what are referred to as “vanity metrics.”

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Insightly

SEPTEMBER 5, 2023

The days of using intuition over data to make business decisions are mostly gone. Marketing might be reporting on email open rates, but what does that mean for the rest of the business? If all marketing does is pat themselves on the back for increasing email open rates, they end up with what are referred to as “vanity metrics.”

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Decision-making Acquisition Publishing CRM 52

Customer Think

JULY 11, 2023

One of the most crucial metrics to monitor in the RV industry is market share. What is Market Share? Market Share refers to the portion of the market that a specific company or product controls. Within the RV market, this can be further divided into: Unit Market Share and Revenue Market Share.

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Customer Think

MAY 18, 2023

Marketers make many business-related decisions every working day. Others, however, are high-stakes decisions that can significantly impact their company. Source: John Wiley & Sons, Inc. Some are routine and not all that consequential.

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Planview

AUGUST 7, 2023

This is part two in a series of blogs on decision making in the era of financial constraints. A pressing topic facing all executives right now is how to approach decision making in this era of growing financial constraints. Understand the common types of decision-making biases and how to spot them.

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Planview

JULY 11, 2023

Plus, the market is fluid, as technological breakthroughs are happening at a rapid pace. Other decisions are made at the individual level on prioritization and focus on a given day. Companies that transform the quality and speed of their decisions consistently outperform their competitors. Most decisions are two-way doors.

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Decision-making Artificial Intelligence Manufacturing Digitalization 52

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

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Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen. Change management). Change management) appeared first on Kim Tasso.

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Management Marketing Decision-making Government 130

Hubspot Sales

AUGUST 14, 2018

Choice is our ability to make decisions when presented with two or more options. The psychology of choice explores why we subconsciously make the decisions we do, what motivates those decisions, and what needs these decisions are meant to satisfy. And that can make choice difficult. What is Choice?

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Decision-making Energy and Utilities Organization Sales 97

ACT

OCTOBER 27, 2021

Don’t make data an afterthought. Data analytics can help improve the quality of your existing products with an eye to where the market is heading. This is why companies are constantly trying to reduce their CAC while improving the ROI of their marketing efforts. Continuously develop, refine, and meet your marketing goals.

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Decision-making CRM Profitability Small Business 52

ACT

OCTOBER 28, 2021

Don’t make data an afterthought. Data analytics can help improve the quality of your existing products with an eye to where the market is heading. This is why companies are constantly trying to reduce their CAC while improving the ROI of their marketing efforts. Continuously develop, refine, and meet your marketing goals.

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Decision-making CRM Profitability Small Business 52

Flevy

APRIL 20, 2022

How do we acquire quality, actionable Market Intelligence for emerging markets ? To make good business decisions, we require good data—i.e. good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained.

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Nutshell

AUGUST 12, 2024

Rest assured, there’s no mind-reading involved – this is simply the result of behavioral marketing. In this post, we’ll cover the basics of behavioral marketing and segmentation, why it’s important, and strategies for implementing it into your marketing plan. Table of Contents What is behavioral marketing?

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Customer Think

JANUARY 20, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. These two disti.

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Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

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ACT

SEPTEMBER 4, 2024

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry ? Generative AI tools like ChatGPT , Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their decision-making and work.

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Tenfold

AUGUST 16, 2017

We, in turn, can make more accurate decisions based on AI information. In the same we, we can expect AI to be applied further in business, particularly in decision-making. It will be measured in more practical ways, like return on investment, new market opportunities, diseases cured and lives saved.”.

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Insightly

AUGUST 27, 2024

As we move deeper into the 21st century, the landscape of marketing automation is experiencing a profound transformation—largely driven by continued advancements in artificial intelligence (AI). AI is not only enhancing marketing efficiency but also revolutionizing how brands engage with their audiences.

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ACT

SEPTEMBER 10, 2024

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. That’s where marketing analytics can be of help. Marketing analytics tools collect and analyse data from various sources to measure the performance of your marketing campaigns. But the reality?

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Marketing Artificial Intelligence e-Learning CRM 52

Insightly

SEPTEMBER 13, 2024

In today’s fast-paced digital landscape, marketing automation software plays a pivotal role in streamlining repetitive tasks, enhancing customer relationships, and improving marketing outcomes. But did you ever stop to wonder how marketing automation delivers these key benefits ? It all starts with data.

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Marketing Decision-making Media Customer Experience 52

SBI Growth

DECEMBER 24, 2012

Bad decisions can cause your company to miss the number. When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. It will help your team better understand how your Customers make a decision. Bad decision.

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Customer Think

JUNE 20, 2024

Source: BenBella Books Successful marketing is the result of many distinct, but interdependent, decisions and actions. Marketers must understand the structure of markets and recognize that most are composed of multiple segments that differ in important ways.

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Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. And the number one factor driving those buying decisions?

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SBI Growth

APRIL 11, 2020

It can be difficult to keep up with current updates and regulations surrounding this new normal. Without knowing the full implications of how long this crisis will last, how are business leaders adapting their strategies, especially when working with customers.

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Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

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NG Data

SEPTEMBER 5, 2024

Financial education helps customers make informed decisions, fostering a deeper connection with the institution. The article emphasizes that offering valuable financial knowledge not only strengthens customer relationships but also differentiates financial institutions in a competitive market.

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NG Data

JULY 11, 2024

In today’s marketing landscape, integrating online and offline channels is essential for a consistent customer experience. Data-driven decision-making, utilizing AI and machine learning, allows for personalized and optimized campaigns. Social media and influencer marketing are crucial for effective audience engagement.

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Marketing Decision-making Media Customer Experience 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

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Insightly

AUGUST 22, 2024

Marketing automation technology is designed to perform repetitive marketing tasks automatically without the need for human intervention. By automating simple marketing activities—like sending email campaigns, building landing pages, segmenting lists, and scoring leads—marketing teams can spend their time on more strategic initiatives.

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Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

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NG Data

JULY 24, 2024

The use of AI in marketing reveals that AI technologies are rapidly transforming the landscape of digital marketing. Marketers are increasingly leveraging AI tools to personalize content, predict consumer behavior, and automate interactions, leading to more efficient and targeted marketing efforts.

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Help Scout

AUGUST 22, 2023

Color psychology in marketing and branding is more complex than “green conveys calm.” Consider these studies to make better decisions. Read the full article

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