Strategic Account Management Association

OCTOBER 14, 2021

This is the crux of the article: to reveal what I believe to be the optimal way to organize the customer in CRM with a goal of getting the most from our strategic account planning tools. Standard Option #1: Map the entire organization into one account as shown in Figure 2. Pros: You will capture the account in tremendous detail.

Account Planning 520

Account Planning CRM Account Management Decision-making 520

Upland

FEBRUARY 17, 2023

It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. A buying group is a clear indication that a business is taking a solution seriously, and it is the buying group that influences the decision of those higher up in the organization.

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.

B2B 116

B2B B2C Decision-making Software 116

Holden Advisors

SEPTEMBER 21, 2021

Imagine if you could banish “no-decision” from your sales funnel. In our experience, the real problem boils down to one thing—the inability to create and build a business vision that propels your customer’s organization to embrace change. In essence, divergent thinking is the antidote to “no decision.”. They sell potential.

Decision-making 435

Decision-making B2B Profitability Account Management 435

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Why is a marketing report important?

Marketing 83

Marketing Media Decision-making Digitalization 83

Insightly

JULY 10, 2023

This famous quote accurately described the plague of marketers for decades. Then, marketing changed. A new day arrived with the advent of digital marketing, marketing automation tools and email marketing. Suddenly marketers were swimming with data and measurable ways to prove their effectiveness.

Decision-making 98

Decision-making CRM Software Software 98

Strategic Account Management Association

JUNE 30, 2021

He also spent years as a managing consultant for Microsoft’s global consulting organization. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization. So, the SAM is critical to connecting the customer with the expertise inside the seller’s organization. Register here.

Digitalization 520

Digitalization Organization Account Management Management 520

Hubspot Sales

SEPTEMBER 9, 2024

Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs).

B2B 118

B2B Decision-making Media CRM 118

Strategic Account Management Association

MARCH 2, 2022

We are all in a race to attract, develop and retain top talent for our organizations. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with understanding where people are coming from and what makes them tick. The business case for diversity.

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It is THE thing that we’re taking to market, and without strong product-market fit, everything is an uphill battle. I call out the Demand Gen engine, even though it’s part of the larger Marketing function. One that I will expand over time from this foundation.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Sales Gravy

MARCH 25, 2025

A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. Lead with Pain-Focused Messaging If you expect busy decision-makers to respond, talk about their painnot your credentials. The goal is to make them nod in agreement before they realize theyre reading a marketing pitch.

B2B 87

B2B Leadership Decision-making Facilitation 87

MDI Training

AUGUST 27, 2024

Navigating the Ethical Challenges of Algorithmic Decision-Making You prefer to listen to this article? In that case, it may perform poorly for others, leading to unfair decisions in areas like hiring, healthcare, and law enforcement. Is society ready for AI ethical decision-making? link] Arora, A., Barrett, M.,

Decision-making 81

Decision-making Digital Transformation Artificial Intelligence Leadership 81

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing CRM e-Learning Software 171

The Center for Sales Strategy

FEBRUARY 19, 2025

Ask a sales manager about the most important decisions they make, and you will probably hear about exceeding budget, growing market share, or achieving year-over-year growth. The most important decision you will ever make as a manager is the decision of who to hire. I want you to think about the best seller.

Decision-making 78

Decision-making Sales Sales Management Organization 78

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. Make it clear what you want the reader to do next and what is in it for them if they accept your offer.

Supply Chain 122

Supply Chain Energy and Utilities Healthcare Sales 122

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

CRM 115

CRM Software Software Onboarding 115

Upland

MAY 4, 2023

A sales velocity equation or formula uses four metrics to help organizations calculate their own sales velocity. When used correctly, this formula can help organizations with their sales forecasting for a specific period of time and bolster their sales efforts. What is sales velocity? Why does sales velocity matter?

Sales 356

Sales Decision-making Organization Negotiation 356

Hubspot Sales

MARCH 12, 2025

The internet makes research a breeze until youre drowning in options and cant tell whats worth your time. Buyers face the same challenge every day, making simplicity a superpower in sales. SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. One word: Overload.

Decision-making 87

Decision-making Sales Internet B2B 87

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 116

Customer Experience Marketing Prioritization Sales 116

Account Manager Tips

JUNE 29, 2021

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Build relationships with decision-makers and expand your network. Recognize market trends as well as the strengths and weaknesses of competitors.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. At the same time, a unique set of challenges complicates this mission.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Earning potential Key account managers earn significantly above the national average of major markets. Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! Enough for champagne and caviar?

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Brooks Group

MARCH 6, 2024

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

Organization 102

Organization Account Management Sales Sales Training 102

Brooks Group

JANUARY 9, 2025

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. Essential Skills for Sales vs. Account Management The specific requirements of each role will vary depending on your companys unique market, environment, and goals.

Account Management 100

Account Management Management Sales Value Proposition 100

Mike Kunkle

MAY 30, 2023

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. Finding yourself in one of these situations does not excuse you from working as hard and as smart as possible to make an impact with enablement.

Decision-making 311

Decision-making Sales Training Sales Sales Management 311

Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Upland

JANUARY 26, 2023

This is where account-based selling really gets interesting. Account-Based Sales Takes a Revenue Team One of the top challenges organizations face in transitioning to an account-based sales model is the change in mindset necessary to succeed at account-based selling. Large B2B sales deals are not done one-on-one.

Account Planning 195

Account Planning B2B Decision-making Acquisition 195

Brooks Group

FEBRUARY 3, 2025

You want to define your ideal customer profile, then look for prospects that are similar to organizations youre already having success with. Make sure your sellers know the characteristics of your most profitable accounts and how to qualify new prospects that are similar. This will give your sellers the best chance for conversion.

Construction 92

Construction Value Proposition Advertising Sales Training 92

Upland

SEPTEMBER 1, 2023

Guided selling is a modern sales approach that combines technology, data analytics, and personalized interactions to assist customers in making well-informed purchasing decisions. This enables them to work faster, engage buyers more effectively, and make better decisions.

Decision-making 195

Decision-making Stakeholders Customer Experience CRM 195

Flevy

MARCH 25, 2025

Early Strategy models focused on industry forces and market positioning. Then came the Resource-Based View (RBV) , arguing that sustained success comes from leveraging unique internal resources rather than just reacting to market dynamics. In fast-changing markets, yesterdays strengths can become tomorrows liabilities.

Decision-making 52

Decision-making Innovation Digital Transformation Internet 52

Upland

JULY 10, 2023

Altify Insights helps businesses do just that in unprecedented ways. In the words of Nigel Cullington, VP Marketing of Upland’s Sales Effectiveness Division: “Getting to know the people and problems at play within an account has never been about an org chart. Sellers can still build meaningful relationships that deliver mutual value.

Decision-making 195

Decision-making B2B Account Planning Software 195

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Invest in B2B marketing technology. Set a B2B marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

Upland

NOVEMBER 28, 2021

Even when organizations acknowledge their sales reference processes could be better, it can be an overwhelming problem to confront. A well-oiled, traditional customer reference or advocacy program can be an organization’s strongest asset, but launching, revamping, or expanding a traditional program isn’t right for every organization.

Sales 195

Sales B2B Software Software 195

Planview

APRIL 14, 2025

With these reports, well connect you with what were doing at Planview and the market at large, echoing our conversations with highly effective teams and leaders at companies around the world. Todays report explores the priorities for leaders in a volatile economy and how Planview empowers you to respond quickly as an aligned organization.

Innovation 52

Innovation Decision-making Prioritization Government 52

Upland

AUGUST 30, 2023

The term “ Bottom of the Funnel ” (BOFU) refers to the final stage in the marketing funnel. It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. What Is The Marketing Funnel?

Decision-making 195

Decision-making Software Software Retail 195

CMOE

MARCH 17, 2025

While strategic thinking does not guarantee business success, it does put organizations in an advantageous position to gather information, solve problems, and make informed decisions. This approach not only improves creativity but also leads to more sustainable and effective business decisions.

Strategic Thinking 52

Strategic Thinking Decision-making Brainstorming Profitability 52