PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. Partner data truly is the holy grail of prioritizing MDF investments.

Prioritization 96

Prioritization CRM Decision-making Marketing 96

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 116

Customer Experience Marketing Prioritization Sales 116

Hubspot Sales

MARCH 30, 2021

There's a very real possibility that today’s decision-makers will continue to research and make purchase decisions remotely — even in a post-pandemic world. You'll also see how they empower sales and marketing efforts in a "new," noisy, and fast-changing remote-first environment.

Prioritization 111

Prioritization Decision-making Digitalization Marketing 111

Hubspot Sales

MARCH 13, 2025

Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers. On top of that, B2B buyers are wary of sellers trying to influence their decisions. If sellers can articulate benefits and discuss how the companys financial picture can improve, the chances of making sales are higher.

Meetings 95

Meetings Sales Stakeholders Decision-making 95

Hubspot Sales

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. These tools help teams work better, close more sales, and make more money. Showing which sales content works best so teams can make better choices. Lets get started! Content Management.

Sales 76

Sales Customer Life Cycle CRM Decision-making 76

Hubspot Sales

JUNE 5, 2020

In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Let's start with digital marketing. Digital Selling. Digital selling is responsible for driving revenue.

Digitalization 139

Digitalization Marketing Media Sales 139

Planview

APRIL 15, 2024

Aligning your AI use cases to your strategic goals and implementing them with a full picture of your risk exposure requires a careful decision-making process. To accelerate your decision-making process, start with a full basket of ideas. Prioritize by pain point. How to Identify AI Use Cases 1. Crowdsource ideas.

Prioritization 65

Prioritization Decision-making Digital Transformation Digitalization 65

Hubspot Sales

FEBRUARY 13, 2025

A few years ago, I was in the market for a learning management system. The marketing side was fun and relatable. It gets sales, customer success, and marketing speaking the same language so buyers dont feel like theyre talking to three different companies. Clarify the steps and stakeholders involved in decision-making.

Decision-making 52

Decision-making Sales Prioritization CRM 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. That’s where Clarity CX1™ comes in. CX1™ is different.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Upland

MAY 4, 2023

It also allows sales leaders to measure impact and make adjustments using the four levers, enabling them to create effective strategies to improve revenue growth. That makes it essential to win as many contracts as possible and maximize each opportunity. How can sellers deal with uncertainty to help increase deal size?

Sales 356

Sales Decision-making Organization Negotiation 356

Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Invest in buyer persona and market research. The result?

Sales 221

Sales Prioritization Innovation Sales Training 221

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Sales Gravy

APRIL 3, 2025

Did you make quota this quarter? You make calls, period. But too many sales reps think they need to follow traditional suggestions: Prioritize research over calls; call when you think your prospects will be available; warm leads up with social touches and emails. Did you make quota this quarter ? Or did you fall short?

Sales 57

Sales Decision-making Prioritization Media 57

DemandFarm

JANUARY 12, 2025

But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. What is RevOps? How RevOps Helps in Key Account Management?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. That’s hyperbole and humor, to make a point, but it’s not far from the truth.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Upland

JUNE 30, 2023

Personalized Customer Experiences Modern enterprise sales methodology thrives on data-driven decision-making. With the integration of NLP AI technology, businesses can leverage massive amounts of data from various sources, such as customer interactions, social media, and market trends.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Hubspot Sales

FEBRUARY 21, 2025

I typically spend two weeks developing my list, making sure each company genuinely needs what I offer and has the potential for a long-term partnership. Always prioritize quality over quantity. Map decision-makers within each account. LinkedIn Sales Navigator makes this research easier with its advanced filters.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Upland

NOVEMBER 28, 2021

These days, most prospects both want and expect to speak with a peer reference before they make a final purchase decision, but not all references are created equal. This makes resorting to unofficial sales reference channels all the more tempting. Making targeted, on-demand references a reality.

Sales 195

Sales B2B Software Software 195

Planview

MARCH 19, 2025

Complex Operating Models : Transitioning from traditional to digital-first operations requires agile frameworks that prioritize outcomes over outputs. By enabling end-to-end visibility, fostering collaboration, and enhancing decision-making, VSM bridges the gap between strategic intent and tangible results.

Financial Services 52

Financial Services Banking Management Government 52

Upland

SEPTEMBER 29, 2023

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. Prioritizing finding people with influence within an account will help you earn support and avoid being blindsided by an unknown detractor. What are their motivations?

Stakeholders 195

Stakeholders Sales Decision-making Internet 195

Nutshell

MAY 4, 2020

In order for B2B companies to adapt, survive, and succeed in it, marketing and sales teams must take a page out of the zen playbook: To support themselves, they should first strengthen the team seated across them at the table. Lead with empathy—but make sure it’s genuine. Show empathy.”. Is one persona more active than another?

Marketing 119

Marketing Publishing Sales B2B 119

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

CMOE

MARCH 17, 2025

While strategic thinking does not guarantee business success, it does put organizations in an advantageous position to gather information, solve problems, and make informed decisions. Enhanced Ideation Many workplaces prioritize efficiency, favoring the quickest ideas rather than the best ones.

Strategic Thinking 52

Strategic Thinking Decision-making Brainstorming Profitability 52

Upland

OCTOBER 17, 2023

Its many evolutions and the powerful AI of today make it an irresistible tool to many. Its content capabilities make it an indispensable tool for your sales team. Getting a complete picture of decision-makers Do you know everything about the decision-makers in your target accounts? Many writers use AI to spark ideas.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Hubspot Sales

NOVEMBER 30, 2020

Hiring salespeople before you have a product that’s ready to go-to-market might be a high-leverage way to test your product-market fit, pricing and packaging, and product’s readiness. This isn’t to discredit surveys or market research; both deliver critical insights about your customer sentiments and journey. Here’s why.

Marketing 129

Marketing Sales Prioritization Advertising 129

Hubspot Sales

FEBRUARY 8, 2021

According to the Bureau of Labor Statistics , 20% of small businesses don’t make it past the first year mark, and nearly half of businesses close by their fifth year. In other words, if you want your business to make it in the long run, your first few years of business matter. She says: "Build your power squad.

Decision-making 131

Decision-making Prioritization Future of Work Small Business 131

Hubspot Sales

JULY 22, 2024

Why would you need a script for making a cold call? Before the end of the day, you need to make 100 calls. In the past, cold calling meant using a “spray and pray” method, spending time making intrusive calls with no prior qualification, hoping that your message would resonate with someone. Rep: Are you the decision-maker?

Value Proposition 111

Value Proposition Decision-making Software Software 111

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Planview

OCTOBER 2, 2024

Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment. Organizations must proactively navigate the changing market landscape, prioritizing software solutions that enhance efficiency and drive innovation.

Digitalization 98

Digitalization Software Software Supply Chain 98

Upland

MAY 22, 2024

AI has significantly impacted how sales teams conduct whitespace analysis, making it more efficient and targeted while also increasing return on investment. Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

ProlifIQ

NOVEMBER 7, 2024

By setting clear objectives, sales teams can prioritize their efforts and measure their progress towards achieving desired outcomes. These KPIs can be visualized through interactive dashboards, providing real-time insights into account performance and helping sales teams make data-driven decisions.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

CMOE

MARCH 17, 2025

Mintzberg’s 5 Ps of Strategy: A Lens to Understand Strategic Thinking Strategic thinking helps businesses analyze situations, make decisions, and solve problems. Industry experts and academics like Henry Mintzberg have developed definitions and additional frameworks to make the topic more approachable.

Strategic Thinking 52

Strategic Thinking Decision-making Publishing Organization 52

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. Incidentally since many, if not most, do not make the purchase, the representation takes the shape of a Funnel.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

QYMATIX

JANUARY 13, 2025

Predictive analytics is not just a trend, but a crucial tool in the B2B wholesale industry, helping businesses navigate the complexities of market demands. Predictive Analytics in Wholesale: Three Core Applications Predictive analytics helps wholesalers make informed decisions using historical sales data and machine learning.

Sales Analytics 40

Sales Analytics Decision-making B2B Profitability 40

Hubspot Sales

MARCH 1, 2019

In a survey of businesses with sales and marketing departments, the 2018 State of Inbound Report found that the top three priorities of the sales organizations were to close more deals, improve the efficiency of their sales processes, and reduce the amount of time it takes to make a sale. Marketing and Sales. Sales Pipeline.

Sales 143

Sales Decision-making Organization Marketing 143

DemandFarm

NOVEMBER 22, 2024

Why Sales Enablement Automation Matters Sales enablement automation helps KAMs stay on top of what really counts, from seamless resource access to smarter decision-making. Automation simplifies workflows, ensures consistent content use, and aligns sales and marketing efforts.

Key Account Management 52

Key Account Management CRM Account Management Sales 52