Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Decision fatigue.

Decision-making 130

Decision-making Key Account Management Account Management B2B 130

Strategic Account Management Association

APRIL 5, 2021

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Brooks Group

JANUARY 9, 2025

On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue. Essential Skills for Sales vs. Account Management The specific requirements of each role will vary depending on your companys unique market, environment, and goals.

Account Management 99

Account Management Management Sales Account Growth 99

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Mike Kunkle

AUGUST 30, 2023

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. They must show that they can make an impact with enablement and move the needle on the metrics that matter most.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Recognize market trends as well as the strengths and weaknesses of competitors. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Clients use bid decision criteria to decide who wins the contract.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Earning potential Key account managers earn significantly above the national average of major markets. Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! Enough for champagne and caviar?

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Brooks Group

FEBRUARY 3, 2025

Make sure your sellers know the characteristics of your most profitable accounts and how to qualify new prospects that are similar. In addition to mapping out the buyers decision process , aligning is really important. Make sure they have the information they need to be an effective representative of the organization.

Construction 91

Construction Value Proposition Advertising Sales Training 91

Flevy

MAY 10, 2022

On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses. These difficulties are amplified in Emerging Markets. Commit resources to tapping the entrepreneurial energy in Emerging Markets.

Marketing 111

Marketing Energy and Utilities Innovation Banking 111

Nutshell

MARCH 19, 2025

Some general custom fields (plus the format best suited for them) to use in your CRM, plus the type of field you may want to use for each: Gender ( Decision list ) : Do you run a healthcare business or any other where knowing the gender of your contact may come in handy? Create it in Nutshell!

CRM 62

CRM Healthcare Decision-making Brainstorming 62

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Invest in B2B marketing technology. Set a B2B marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

CMOE

MARCH 17, 2025

While strategic thinking does not guarantee business success, it does put organizations in an advantageous position to gather information, solve problems, and make informed decisions. Companies that develop comprehensive growth strategies are 97 percent more likely to achieve above-peer profitability.

Strategic Thinking 52

Strategic Thinking Decision-making Brainstorming Profitability 52

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

PandaDoc

SEPTEMBER 28, 2022

Sounds obvious, but this is one of the classic errors of newbie negotiators — they easily lose their composure under the pressure, which makes them weaker in the opponent’s eyes. The affect heuristic reflects the relationship between emotions and the decision-making process. Such tools can help you be more decisive.

Negotiation 98

Negotiation Profitability Decision-making e-Learning 98

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Hubspot Sales

MARCH 29, 2019

increase in operating profits ? It's hard to believe the smallest percent increase or decrease in price can make a significant impact on profit margins. Now, I'm sure you're wondering which pricing strategies will help you turn a profit. Or should you choose pricing that's well above the market price ?

Retail 140

Retail Profitability Value Proposition Decision-making 140

Hubspot Sales

FEBRUARY 13, 2025

A few years ago, I was in the market for a learning management system. The marketing side was fun and relatable. It gets sales, customer success, and marketing speaking the same language so buyers dont feel like theyre talking to three different companies. Clarify the steps and stakeholders involved in decision-making.

Decision-making 52

Decision-making Sales Prioritization CRM 52

Flevy

MARCH 25, 2025

Early Strategy models focused on industry forces and market positioning. Then came the Resource-Based View (RBV) , arguing that sustained success comes from leveraging unique internal resources rather than just reacting to market dynamics. In fast-changing markets, yesterdays strengths can become tomorrows liabilities.

Decision-making 52

Decision-making Innovation Digital Transformation Internet 52

QYMATIX

NOVEMBER 18, 2024

Every company is made up of countless logical decisions. And these decisions are rational, aren’t they? Successful business people still need numbers and indicators to make their decisions. A study by Bain & Company shows that an increase in customer loyalty of just 5% can increase profits by more than 25 %.

Profitability 52

Profitability Decision-making Manufacturing Software 52

AchieveIt

AUGUST 8, 2024

Using intuition or a vibe might work when choosing where to go on your next vacation or which restaurant to try, but not when making strategic or business decisions. Your decision-making process should be centered around these valuable insights. What is data-driven decision-making (DDDM)?

Decision-making 52

Decision-making Healthcare Stakeholders Government 52

Hubspot Sales

DECEMBER 17, 2024

These are systems that can quickly crunch raw data and make sense of it. One AI solution claims to catch up to 83% of bad debt , making it much easier for financial institutions to make risky loan decisions. Knowing this, it makes sense why 94% of companies use AI for fraud detection. Machine learning.

Artificial Intelligence 98

Artificial Intelligence Co-Creation Decision-making Small Business 98

Red Star Kim

NOVEMBER 9, 2023

And the differences when the market is stable or changing dynamically. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Knowing when to jump on new markets is an important part of competitive strategy.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

QYMATIX

JANUARY 13, 2025

Predictive analytics is not just a trend, but a crucial tool in the B2B wholesale industry, helping businesses navigate the complexities of market demands. Predictive Analytics in Wholesale: Three Core Applications Predictive analytics helps wholesalers make informed decisions using historical sales data and machine learning.

Sales Analytics 40

Sales Analytics Decision-making B2B Profitability 40

Upland

AUGUST 29, 2023

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

ACT

FEBRUARY 20, 2025

They ask for a discount, but your profit margins are already tight. The client happily accepts the offer while you manage to maintain profitability. That makes negotiation all the more important for small businesses with tight profit margins and cash flow constraints. Heres how the selling process would pan out.

Negotiation 52

Negotiation Small Business Profitability Sales 52

Hubspot Sales

MARCH 9, 2021

Having no idea why you're choosing a certain price point makes that point, well, pointless. And the one you go with typically rests on a variety of factors — elements like timing, broader business goals, market position, and financial circumstances can all have a place in making that decision. Maximizing Profit.

Profitability 133

Profitability Decision-making Prioritization Marketing 133

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Hubspot Sales

NOVEMBER 20, 2023

AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. In this example, you could use AI to request an industry overview of the marketing industry and then request specific pain points for someone who would buy your services.

Artificial Intelligence 122

Artificial Intelligence Decision-making Profitability Sales 122

Hubspot Sales

NOVEMBER 16, 2018

But how can you tell if your business activities are creating the most value for customers and a great profit margin? With this analysis, you can take steps to create a competitive advantage, improve efficiency, and increase profit margins. Together, the primary and support activities make up the value chain. Cost Leadership.

Food and Beverage 142

Food and Beverage Logistics Suppliers Profitability 142

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

JUNE 15, 2023

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry 200,000 companies with turnover or shareholder funds over £1.5m Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Upland

APRIL 20, 2023

These include the largest, most profitable, or most strategic customers with room for the greatest growth. To make this easier, great sales teams set clear goals, KPIs, and adjust when needed to better fit their always-evolving account management strategy. You might be wondering, “Is it really worth it, in the end?”

Account Management 195

Account Management Management Account Planning Decision-making 195