Strategic Account Management Association

MARCH 2, 2022

But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with understanding where people are coming from and what makes them tick. Social media: If we’re not using it effectively, our competitors are. The business case for diversity. Yelp counts.)

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. And have fun with making your personas – give them catchy names and compelling backstories.

B2B 118

B2B Decision-making Media CRM 118

Holden Advisors

FEBRUARY 8, 2022

In addition, Daniel Newman, CEO of Broadsuite Media Group reported that 86% of customers are willing to pay more for a better experience. What makes these categories even more powerful, is that all of them are areas that CXOs care about. that companies earning $1 billion annually can expect to earn, on average,? an additional $700?million

Customer Experience 312

Customer Experience B2C Publishing B2B 312

Hubspot Sales

APRIL 9, 2025

Pro tip: Make sure you space your calls far enough apart so you can prepare before each one (e.g., Not Making a To-Do List It might feel more efficient to keep track of undone tasks in your mind rather than on paper or in a virtual list, but youll end up losing precious hours. 15-20 minutes). Response rate?

Decision-making 98

Decision-making Stakeholders Finance Software 98

Apptivo

FEBRUARY 24, 2023

Proven tactics to use social media for lead generation 4. Lead generation through social media is essential for successful marketing 5. Footnotes Introduction The Gods of Leads have been benevolent and given us social media – before which it was an herculean task to generate leads.

Media 91

Media B2C Advertising B2B 91

Hubspot Sales

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. Now, I’m seeing companies use AI platforms to help them make better data-driven decisions around their pricing strategies.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

Nutshell

JANUARY 30, 2025

However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. A professional and efficient marketing report gives you the power to make the right decisions for your business, driving the best results.

Marketing 83

Marketing Media Decision-making Digitalization 83

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media 100

Media Marketing B2C Stakeholders 100

Hubspot Sales

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception.

Media 144

Media B2B Decision-making Financial Services 144

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

Decision-making 195

Decision-making Software Software Retail 195

Upland

MAY 22, 2024

AI has significantly impacted how sales teams conduct whitespace analysis, making it more efficient and targeted while also increasing return on investment. Are they ready to make the leap? Sellers need to make use of this time wisely. Here’s a breakdown of the key changes since AI has graced the world of selling.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Outbound Engine

DECEMBER 4, 2019

Make Data Cleaning a Routine. Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. If your data is inaccurate, your decisions won’t be much better. Instead, make it your goal to reach your audience on a more personal level.

Small Business 145

Small Business Marketing B2C Media 145

Upland

JUNE 30, 2023

Personalized Customer Experiences Modern enterprise sales methodology thrives on data-driven decision-making. With the integration of NLP AI technology, businesses can leverage massive amounts of data from various sources, such as customer interactions, social media, and market trends.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Clients use bid decision criteria to decide who wins the contract. Be transparent and accountable for purchasing decisions. Define price strategy.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Sales Gravy

APRIL 3, 2025

Did you make quota this quarter? You make calls, period. Mediocre reps make fewer calls, qualify fewer prospects, and close fewer deals. You dont have time to find out weeks down the road that your prospect wasnt the decision maker or that theres no budget for the deal. Did you make quota this quarter ?

Sales 58

Sales Decision-making Prioritization Media 58

Hubspot Sales

APRIL 7, 2025

Go make a report about cold emailing. According to our research, salespeople who say cold calling is a major part of their daily activities make calls by this distribution: 13% make 1-20 cold calls per week. 30% make 20-50 per week. 22% make 51-100 per week. 22% make 100-200 per week. Cold calling is tough.

Sales 64

Sales CRM Decision-making Media 64

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Hubspot Sales

JULY 22, 2024

Proposal Emails A proposal email can take on a lot of forms, but generally speaking, the term refers to an email that includes pertinent information, valuable context, and a persuasive edge — typically sent during the consideration or decision stage of the buyer's journey. However, suppose they've only opted into awareness stage content.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Hubspot Sales

OCTOBER 11, 2022

Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. Social media is the next most popular resource for product discovery. 57% of our respondents said they use social media to discover new products. Let's dive in. Consideration. So, what does this tell us?

Internet 124

Internet Retail Media Decision-making 124

Red Star Kim

FEBRUARY 12, 2024

Understand their decision-making process. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Use in different media.

Media 130

Media Financial Services Advertising Decision-making 130

Hubspot Sales

APRIL 6, 2023

Social media platforms like Instagram, TikTok, and Facebook already have plenty of businesses using them, and many have given consumers the ability to purchase directly from social media. More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform. million people.

eCommerce 130

eCommerce B2B B2C Retail 130

Hubspot Sales

MARCH 2, 2020

No matter what you make of their habits, interests, sensitivities, and world-views, you still have to consider putting together a sales strategy that caters to Generation Z. While they might prefer to purchase products in person, they still rely on online resources like consumer reviews and social media to influence their decisions.

Internet 137

Internet Retail Media Prioritization 137

Hubspot Sales

SEPTEMBER 14, 2020

The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. It's separated into three stages: awareness, consideration, and decision. Make sure your social media profiles are fully fleshed out.

Digitalization 137

Digitalization Marketing Media Facilitation 137

DemandFarm

OCTOBER 15, 2024

Customer sentiment analysis: Monitor customer sentiment by analyzing social media listening, surveys, and other feedback. Voice of the Account (VOA) Analysis: Analyze each account’s feedback from various touchpoints, such as call recordings, emails, and social media, to identify common themes and sentiments.

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

Hubspot Sales

JUNE 9, 2020

Question for you — what makes someone a good seller? All of these traits and more can make you a better salesperson. Social selling — Using social media networks to build a relationship with individuals who have previously expressed interest in your company or product. This information is useful when crafting a personal message.

Decision-making 126

Decision-making Retail Media Facilitation 126

Hubspot Sales

JANUARY 25, 2021

You want to make sure they’re good at what you’re hiring them to do, fit into the company culture, and have the experience necessary to be successful. Here’s how to make sure you don’t waste your time or money onboarding the wrong fit. Use social media to familiarize yourself with candidates. Do your candidate homework.

Sales 145

Sales Decision-making Media Communication 145

Hubspot Sales

JUNE 5, 2020

In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital marketing is an online engagement effort which uses a variety of assets, including websites, videos, images (infographics or photos), written content (blogs or ebooks), and social media pages to connect with customers.

Digitalization 139

Digitalization Marketing Media Sales 139

Account Manager Tips

AUGUST 4, 2022

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. Their appetite for new clients and more work can therefore be limited.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Hubspot Sales

APRIL 19, 2021

You can make prospecting calls more successful by focusing on the value you can deliver to customers ( 96% ). 78% of social sellers outsell their peers who don’t use social media. Social selling is the process of using social media platforms to find leads and fill your pipeline. As there are over 3.96

Media 134

Media Sales Decision-making Meetings 134

Nutshell

AUGUST 21, 2020

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. You need to have a straightforward answer to the question: How will this product make my customer more successful? Target users.

Marketing 142

Marketing Onboarding Media B2C 142

Hubspot Sales

FEBRUARY 18, 2020

Build relationships via social media. At this point, telling a business to leverage social media to improve its sales efforts is like telling a junior in high school to read Catcher in the Rye to get above a B- in their English class. A lot of businesses take the same approach with social media. It’s obvious.

Innovation 139

Innovation Construction Media Sales 139

Red Star Kim

NOVEMBER 9, 2023

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. He notes that your optimism (or pessimism) will impact decisions as well as ability to make fast decisions.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

DemandFarm

NOVEMBER 22, 2024

Why Sales Enablement Automation Matters Sales enablement automation helps KAMs stay on top of what really counts, from seamless resource access to smarter decision-making. This makes managing high-value clients more strategic and far less reactive. Sales Analytics and Reporting Manual reporting is slow and often incomplete.

Key Account Management 52

Key Account Management CRM Account Management Sales 52

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. Before they ever pick up a phone or send an email, they make it a priority to understand their buyer’s world. In the decision stage, buyers have decided on a solution category. Who needs to be involved in the decision?

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Nutshell

MARCH 19, 2025

Some general custom fields (plus the format best suited for them) to use in your CRM, plus the type of field you may want to use for each: Gender ( Decision list ) : Do you run a healthcare business or any other where knowing the gender of your contact may come in handy? Create it in Nutshell!

CRM 62

CRM Healthcare Decision-making Brainstorming 62

Nutshell

AUGUST 12, 2024

It may seem that ads on Google and social media perfectly align with your interests, recent thoughts, and searches. While traditional segmentation focuses on static factors, behavioral segmentation divides consumers into groups based on their past behaviors, interactions, and decisions.

Marketing 126

Marketing Decision-making Advertising Media 126