Nutshell

JANUARY 30, 2025

However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. A professional and efficient marketing report gives you the power to make the right decisions for your business, driving the best results.

Marketing 83

Marketing Media Decision-making Digitalization 83

Upland

JUNE 30, 2023

Personalized Customer Experiences Modern enterprise sales methodology thrives on data-driven decision-making. With the integration of NLP AI technology, businesses can leverage massive amounts of data from various sources, such as customer interactions, social media, and market trends.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. Product ensures that solutions meet the demands of the marketplace. I often say that having guidance on how to determine what’s right for you is much more valuable than being told what to do.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Red Star Kim

OCTOBER 24, 2022

Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Sales meetings. Delegates reported some fee-earner challenges when attending preliminary sales meetings. Debrief after meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. tenders converted and revenue generated).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media 100

Media Marketing B2C Stakeholders 100

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

Decision-making 195

Decision-making Software Software Retail 195

Nutshell

MARCH 19, 2025

Some general custom fields (plus the format best suited for them) to use in your CRM, plus the type of field you may want to use for each: Gender ( Decision list ) : Do you run a healthcare business or any other where knowing the gender of your contact may come in handy? Create it in Nutshell!

CRM 62

CRM Healthcare Decision-making Brainstorming 62

Account Manager Tips

AUGUST 4, 2022

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Clients use bid decision criteria to decide who wins the contract.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

APRIL 19, 2021

If you focus on solution selling , your reps may give customized solutions to prospects that display how your product will meet their individual needs, whereas teams that use the outbound methodology may focus on outreach tactics like cold-calling. 78% of social sellers outsell their peers who don’t use social media.

Media 134

Media Sales Decision-making Meetings 134

Red Star Kim

NOVEMBER 9, 2023

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. He notes that your optimism (or pessimism) will impact decisions as well as ability to make fast decisions.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

FEBRUARY 12, 2024

Understand their decision-making process. Meet their needs. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Be evocative.

Media 130

Media Financial Services Advertising Decision-making 130

Hubspot Sales

JANUARY 27, 2021

In this post, we’ll discuss similarities between salespeople and influencers and outline when you should consider using them to meet business goals. Often, an influencer is someone with a significant following of consumers that trust their authority and make purchases based on their recommendations. Salespeople vs. Influencers.

Advertising 131

Advertising Media Sales Meetings 131

Hubspot Sales

MARCH 23, 2018

Make it About You Too. Never start your sales calls or meetings by talking about bad weather, traffic, or being busy. When I get on sales calls that I’ve set up from meeting requests, I always like to articulate clear agendas and ask the prospects if that's okay with them. Make it something the prospect can be infected by.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Hubspot Sales

APRIL 7, 2025

Go make a report about cold emailing. According to our research, salespeople who say cold calling is a major part of their daily activities make calls by this distribution: 13% make 1-20 cold calls per week. 30% make 20-50 per week. 22% make 51-100 per week. 22% make 100-200 per week. Cold calling is tough.

Sales 59

Sales CRM Decision-making Media 59

Hubspot Sales

APRIL 6, 2023

By optimizing your website for mobile use, you can meet consumers where they are. Social media platforms like Instagram, TikTok, and Facebook already have plenty of businesses using them, and many have given consumers the ability to purchase directly from social media. are social buyers, which is approximately 90.2

eCommerce 130

eCommerce B2B B2C Retail 130

Hubspot Sales

OCTOBER 11, 2022

Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. Social media is the next most popular resource for product discovery. 57% of our respondents said they use social media to discover new products. Let's dive in. Consideration. So, what does this tell us?

Internet 124

Internet Retail Media Decision-making 124

Hubspot Sales

JANUARY 31, 2018

Do research to offer up a compelling reason for your initial call, work inbound leads that want to talk to you, and provide helpful insights to potential prospects on social media before engaging. Meeting in person was not only expensive, it was also a huge pain. In-person meetings are the most inefficient process imaginable.

Sales 145

Sales Media Meetings Brainstorming 145

Hubspot Sales

JUNE 9, 2020

Question for you — what makes someone a good seller? All of these traits and more can make you a better salesperson. Social selling — Using social media networks to build a relationship with individuals who have previously expressed interest in your company or product. This information is useful when crafting a personal message.

Decision-making 126

Decision-making Retail Media Facilitation 126

Hubspot Sales

OCTOBER 14, 2019

Typically, prospective customers go through the following stages when making a purchase: Awareness — The buyer realizes they have a problem or pain point that needs to be solved. Decision — The buyer is comparing available options, and determines which course of action to take. Who makes the final purchasing decisions? —

B2B 138

B2B Value Proposition Decision-making Sales 138

DemandFarm

NOVEMBER 22, 2024

Are our sales teams consistently meeting targets and improving conversion rates? Why Sales Enablement Automation Matters Sales enablement automation helps KAMs stay on top of what really counts, from seamless resource access to smarter decision-making. This makes managing high-value clients more strategic and far less reactive.

Key Account Management 52

Key Account Management CRM Account Management Sales 52

Hubspot Sales

JUNE 5, 2020

In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital marketing is an online engagement effort which uses a variety of assets, including websites, videos, images (infographics or photos), written content (blogs or ebooks), and social media pages to connect with customers.

Digitalization 139

Digitalization Marketing Media Sales 139

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. These steps add zero value to the buyer because all the information they get in these meetings can be found without a sales rep’s help. In the decision stage, buyers have decided on a solution category.

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Hubspot Sales

JULY 10, 2020

Read on to learn how you can make the best of any and every canceled event. Firms and their reps attend these events to meet other professionals and have useful discussions. That’s what will make them more likely to convert into clients once the conference is over. Where are they at in the decision-making process?

B2B 124

B2B Sales Media Meetings 124

Hubspot Sales

JUNE 29, 2018

Once you’ve identified prospects, it’s time to make contact. Ask for a mutual acquaintance to introduce you, engage with your prospect on social media like LinkedIn or Twitter, and reach out over email and phone. You’ll learn more about their business, their needs, and your ability to meet those needs. Not sure where to start?

Logistics 145

Logistics Sales Decision-making Stakeholders 145

Hubspot Sales

AUGUST 8, 2019

Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Number of social media interactions. Number of meetings scheduled. Social Media Social Metrics. Number of meetings set. Number of emails sent.

Acquisition 145

Acquisition Sales Media Meetings 145

Hubspot Sales

MAY 15, 2020

Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies. In other words, if you don’t have an eCommerce store, now is probably the perfect time to make the investment.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

Hubspot Sales

NOVEMBER 12, 2019

In a world filled with sales reps trying to make quota, the same goal remains: close the sale. The goal with a value-based selling approach is to put the needs of the customer first, guiding them through the sales process to make an informed decision to best suit their needs (ideally, leading to the purchase of your product).

Decision-making 130

Decision-making Media CRM Sales 130

Nutshell

AUGUST 12, 2024

It may seem that ads on Google and social media perfectly align with your interests, recent thoughts, and searches. While traditional segmentation focuses on static factors, behavioral segmentation divides consumers into groups based on their past behaviors, interactions, and decisions.

Marketing 126

Marketing Decision-making Advertising Media 126

Hubspot Sales

JULY 6, 2018

One painful duty fulfilled makes the next plainer and easier.” We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes -- understanding that failure is not the opposite of success, it’s part of success.” This puts me behind for the rest of the week and makes it tough to meet quota.

Decision-making 145

Decision-making Meetings Media Construction 145

Hubspot Sales

JANUARY 25, 2021

This also makes it easy for your team to refer to and apply that contact data as needed — and as a result, you’ll have the data alignment that’s necessary to effectively increase customer loyalty and delight. Salesforce offers a number of apps — such as Einstein AI — that make it easier to achieve your unique goals.

CRM 137

CRM Customer Experience Artificial Intelligence Media 137

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

MARCH 1, 2019

In a survey of businesses with sales and marketing departments, the 2018 State of Inbound Report found that the top three priorities of the sales organizations were to close more deals, improve the efficiency of their sales processes, and reduce the amount of time it takes to make a sale. And the contacts that demonstrate interest (e.g.,

Sales 143

Sales Decision-making Organization Marketing 143

Help Scout

JULY 13, 2021

Sometimes the customer service teams who are supposed to be solving problems somehow manage to make them so much worse instead. Failures of flexibility Sticking rigidly to policies, even when they make no sense in a given context, is a classic customer service failure that is especially common when dealing with larger companies.

Decision-making 137

Decision-making Banking Media Customer Experience 137

Mike Kunkle

MAY 15, 2019

In a B2B setting, AI will review customer websites, blogs, PR statements, financial reports, social media contributions from potential decision makers, determine price elasticity segmented by the sales representative that is assigned to the opportunity, based on their past discounting habits, and assign a probably of winning an opportunity.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130