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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Ten to fifteen years ago, a seller could huddle up with three or four decision makers and quickly decide on a purchase. Now, its like a packed corporate strategy meeting where every department sends a representativeeach with an opinion and veto power. Decision-making time, compared to five to seven years ago, has increased by 60%.

B2B 76
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How to Qualify Sales Prospects the Right Way

Brooks Group

The sales process typically starts with an investigate phase , during which sellers research prospects and prepare for a first meeting. Identify Your Ideal Customer Make sure your sales professionals know exactly what your ideal customer looks like. Spending time with unqualified leads is like throwing money in the trash.

Sales 55
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10 Active Listening Techniques for Better Customer Communication

Brooks Group

Microsoft Teams, Cisco Webex, Zoom, Google Meet, and GoTo Meetingno matter what program youre using, videoconferencing has changed sales and opened up new opportunities. This allows you to recommend solutions that meet their needs, making it more likely youll close the sale. Make notes of important points.

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4 Tips for Maximizing the Sales Hiring Process

Brooks Group

Once you have established concrete criteria for evaluating sales candidates, make sure everyone involved in the hiring process understands whats expected of them. Communicate interview questions and guidelines ahead of time and schedule a meeting to debrief as a team. Make the sales candidate interview a priority.

Sales 52
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Building Rapport with Customers: 3 Crucial Tips

Brooks Group

And when you do meet, its more likely to be on Zoom or Microsoft Teams than in person. Focus on Your Buyer When a buyer first meets a seller, they look for clues to the sellers trustworthiness. This can make their buying behavior style skeptical and concerned with analytics and the effects of change.

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The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

In a world where customers can easily switch to a competitor, sales organizations that fail to meet these new expectations risk losing opportunities. Teach negotiation skills to navigate complex decision-making processes in B2B contexts. It’s harder than ever to build loyalty and retain customers.

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The 7 Steps of the Sales Process: What You Need to Know

Hubspot Sales

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144