The Important Role of Pricing Departments in the Price, Cost, Revenue Equation
Holden Advisors
NOVEMBER 3, 2021
Works side-by-side with sales to sell value and overcome procurement. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. It’s a big job that shouldn’t be shrugged off.
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