Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Better Ways Sales Strategies

JANUARY 3, 2020

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

Value Proposition 40

Value Proposition Decision-making Stakeholders Sales 40

Arpedio

APRIL 30, 2024

Get started today Identifying Customer Value In order to succeed in sales, it is crucial to identify and understand the customer’s pain points. By addressing these pain points effectively, you can tailor your value proposition to meet their specific needs.

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

Account Manager Tips

AUGUST 14, 2022

You'll learn behaviours and techniques that will make your natural creativity shine. This proven method will make you more open-minded and productive. This proven method will make you more open-minded and productive. Making Creativity and Innovation Happen. Unleash Your Potential: Innovation and Enterprise.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 107

Value Proposition Procurement Decision-making Stakeholders 107

Hubspot Sales

MARCH 1, 2022

The first thing you should do when you make any sales call is to have everyone on the call introduce themselves. If you need to inject some levity into the situation, you can have some light-hearted conversation, but make sure it doesn’t last too long and take time away from the matter at hand — closing the deal. Set an agenda.

Value Proposition 124

Value Proposition Negotiation Procurement Onboarding 124

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Brooks Group

NOVEMBER 10, 2023

At the same time, deals take longer to make their way through the sales process than they used to. But if a buyer is not ready to make a deal, there’s nothing that can make it happen any quicker. Understand the decision matrix: B2B buying groups are getting larger. That’s true in any sales landscape.

Value Proposition 52

Value Proposition Negotiation Sales Decision-making 52

Arpedio

FEBRUARY 22, 2024

Whether you’re a seasoned sales professional or a burgeoning entrepreneur, the effectiveness of your sales approach can make or break your company’s growth trajectory. This key decision-maker has the authority to approve the purchase and allocate resources accordingly.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52

Arpedio

FEBRUARY 22, 2024

Enter value selling – a strategic mindset and approach that focuses on articulating and delivering the unique value proposition of a product or service to potential customers. What is a Value Selling Framework?

Value Selling 52

Value Selling Value Proposition Negotiation Prioritization 52

Hubspot Sales

JANUARY 17, 2024

Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. I can pinpoint the exact value of my current car, compare prices, and find the right car for me.

Value Proposition 95

Value Proposition Decision-making Sales Internet 95

DemandFarm

OCTOBER 23, 2024

A multinational software company might spend nearly a year negotiating a $5 million deal with a Fortune 500 company. Enterprise sales involve selling goods or services to large businesses or organizations, often resulting in long-term, high-value contracts. Highlight the long-term value and ROI of your offering.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Brooks Group

OCTOBER 14, 2024

This understanding allows sales professionals to anticipate and address future challenges, which reinforces the value of the partnership. To use this approach effectively, sales professionals must be able to ask open-ended questions , listen actively, problem-solve, negotiate, and focus on value rather than price.

Emotional Intelligence 52

Emotional Intelligence Negotiation Sales Training Construction 52

Arpedio

DECEMBER 19, 2023

Value proposition development is also critical in B2B sales. It involves identifying and communicating the unique value that your business provides to clients compared to competitors. They require strong communication, negotiation, and interpersonal skills to build trust and rapport with clients.

B2B 52

B2B Interpersonal Skills Value Proposition Negotiation 52

Arpedio

MARCH 15, 2024

At its core, strategic selling involves a thorough understanding of the customer’s business, industry, and competitive landscape, as well as the ability to navigate complex sales environments and decision-making processes.

Value Proposition 52

Value Proposition Negotiation Sales Sales Environment 52

Arpedio

FEBRUARY 20, 2024

Qualification: Evaluating and assessing the potential of each lead to determine their level of interest, needs, budget, decision-making authority, and fit with the company’s offerings. This involves highlighting key features, benefits, and value propositions that address the prospect’s needs and align with their goals.

Value Proposition 40

Value Proposition Negotiation Sales Facilitation 40

Miller Heiman Group

AUGUST 20, 2020

They Effectively Communicate Value Messages that Are Relevant to Buyer Needs. There’s no standard value proposition today that applies to every buyer. They Effectively Negotiate to Resolve Differences and Agree on a Mutually Beneficial Decision. Complex deals often involve even more complex negotiations.

Negotiation 111

Negotiation Value Proposition Stakeholders Decision-making 111

Force Management

DECEMBER 14, 2023

The best channel enablement programs equip their partners with the ability to communicate their value proposition and give them the ability to answer essential questions on their behalf: • What problems do we solve for our customers? • Align internally on the answers , and then make sure your partners are aligned in the same way.

Value Proposition 90

Value Proposition Negotiation Decision-making Leadership 90

Arpedio

FEBRUARY 26, 2024

Importance of TAS in Modern Sales Strategies In an era where buyers are inundated with marketing messages and sales pitches, gaining the attention and trust of key decision-makers within target accounts is paramount. As a result, organizations can achieve accelerated revenue growth and surpass their sales targets more consistently.

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

PandaDoc

JULY 9, 2024

Key takeaways Enterprise sales software gives your business a stamp of credibility, especially when you work with high-value corporations and businesses. Salespeople and stakeholders can rely on enterprise sales solutions to make data-guided decision-making and forecasting. What is enterprise sales software?

Software 52

Software Software Negotiation Sales 52

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Account Manager Tips

AUGUST 9, 2022

Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Understood buying and decision making process and criteria. Connected with key stakeholders and decision makers. Differentiated my value proposition. not you) to solve the problem.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Hubspot Sales

APRIL 26, 2023

But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson. Every minute you spend on an impossible or low-value deal is one you could be spending on a viable, valuable one. Who else will be involved in this decision?

Decision-making 116

Decision-making Value Proposition Negotiation Stakeholders 116

Flevy

OCTOBER 24, 2024

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. The key to success in customer acquisition is understanding the customer journey—from awareness to decision—and offering solutions that resonate with their needs at every stage.

Banking 52

Banking Retail Acquisition Value Proposition 52

Hubspot Sales

OCTOBER 14, 2020

Having a feel for what to expect, what can go wrong, and what you need to do better makes literally any situation run more smoothly — and sales calls are no exception. Give them space to naturally excel or make mistakes. Make sure the degree of call difficulty is in keeping with your reps' experience. Record the call.

Value Proposition 125

Value Proposition Sales Decision-making Construction 125

Brooks Group

MARCH 7, 2024

Buyers generally make up their minds in the first few seconds whether the time spent with you is going to be valuable. This makes it far more likely they will listen to you—and that you’ll make the sale. They make buying decisions about products and services they don’t personally use.

Procurement 83

Procurement Management Decision-making Sales Training 83

DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Planview

MARCH 1, 2024

As a leader of a shared services or center of excellence team, you might wonder how to showcase your team’s business value as tangibly as sales figures do. It’s crucial to articulate a clear and measurable value proposition for your team, which can significantly ease budget discussions.

Value Proposition 59

Value Proposition Software Software Finance 59

Mercuri International

MAY 23, 2023

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?” Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? The best way to engage them in a meaningful conversation — while building credibility, trust, and rapport — is by telling a value-based story. 3 Steps to Create Value-based Stories.

Shareholders 129

Shareholders Value Proposition Decision-making Communication 129

PandaDoc

OCTOBER 21, 2022

Hiding your prices or being uncomfortable when you need to discuss them with clients will affect your capacity to make a sale. This means it’s uniquely important to get the pricing right consistently and to use the proper tactics to present your prices to different audiences and decision-makers. How do you discuss pricing with clients?

Negotiation 52

Negotiation Decision-making Software Software 52

Miller Heiman Group

NOVEMBER 5, 2019

They Effectively Communicate Value Messages that Are Relevant to Buyer Needs. There’s no standard value proposition today that applies to every buyer. They Effectively Negotiate to Resolve Differences and Agree on a Mutually Beneficial Decision. Complex deals often involve even more complex negotiations.

Negotiation 56

Negotiation Value Proposition Decision-making Customer Experience 56

5600 Blue

NOVEMBER 29, 2017

We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. The lead issue is that sellers are having a reactive negotiation conversation about commercial terms with buyers - separate of the value discussion. Minimizes deal margin.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

Hubspot Sales

MARCH 8, 2021

This particular technique is generally employed when negotiations are taking a turn for the worse. Present the idea of making a pros-and-cons list. Don't just whip out a piece of paper and say, "Here, we're going to make a pros-and-cons list." This step takes some touch and finesse. Ask thoughtful closing questions.

Value Proposition 128

Value Proposition Decision-making Negotiation Meetings 128

Apptivo

AUGUST 25, 2021

However, one should remember that having a lead does not make them a potential buyer directly. While the previous stage, prospects, enable the sales team to understand the target market and buyer’s decision capabilities, the CRM opportunity stage culminates to the next level of interaction. Make a proposal.

CRM 98

CRM Decision-making Negotiation Value Proposition 98

Apptivo

OCTOBER 8, 2021

Likewise, a series of sales stages will together make up your sales pipeline depending on your business. Value Proposition – It is the stage that enables the salesperson to explain to the client why they should purchase your product or service. Sales Pipeline Stages.

Sales 98

Sales Decision-making Advertising Value Proposition 98