Remove Decision-making Remove Organization Remove Presentation
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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Only by making astute observations will you uncover potential new sources of value. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. There are a number of ways to manage expectations throughout the negotiation and project, but two of the simplest will never fail: Work to understand the client’s decision-making process.

Suppliers 759
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3 Decision Making Models of Human Decision Making Process

Flevy

How do people make decisions? Studies have suggested that the traditional Decision Making model—commonly known as the Rational Decision Making Model—does not explain the whole ambit of Decision Making. People, including managers of organizations, arrive at decisions using a variety of routes.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

This is the crux of the article: to reveal what I believe to be the optimal way to organize the customer in CRM with a goal of getting the most from our strategic account planning tools. Standard Option #1: Map the entire organization into one account as shown in Figure 2. Pros: You will capture the account in tremendous detail.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization. So, the SAM is critical to connecting the customer with the expertise inside the seller’s organization. Register here.

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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

In a selling situation, a well-timed and well-delivered story can help the prospect visualize how your product or service will solve their challenge or make their life easier. A great story can make a presentation compelling enough for people to act. Here are seven tips for how to use storytelling in sales presentations.

Sales 105
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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot Sales

Pro tip: Make sure you space your calls far enough apart so you can prepare before each one (e.g., Then, craft your presentation around these features and their benefits. Making this simple tweak boosted my response rate 3x over and gave my pitches the tone of dialogue, not junk mail. 15-20 minutes). Response rate?