Remove Decision-making Remove Organization Remove Sales
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Ten insights on the future of SAM

Strategic Account Management Association

Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment. Only by making astute observations will you uncover potential new sources of value. SAM will become (if it isn’t already) the standard bearer for all sales.

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“LIQUIDITY,” ORGANIZATIONAL RESILIENCE AND YOU

Strategic Account Management Association

Resilience is an organization’s ability to withstand a major disruption, recover quickly and adapt to the changing environment. To give a couple of examples: Among department stores, Nordstrom has demonstrated resilience by dramatically increasing online sales; as a result, they have excelled. Classifying organizations.

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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. You do not treat others in shameful and blaming ways when they make mistakes. Only the hard driving person who tells the truth and is brutal delivers results.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

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12 Tips for Selling to the C-Suite

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. A new central commercial organization was born.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

While the CRM is designed to enable the work of the sales and account management team by recording pertinent information about the customer, I think of it mainly as a bridge to the account planning tool, where the best SAMs live and breathe. Standard Option #1: Map the entire organization into one account as shown in Figure 2.