Remove Decision-making Remove Presentation Remove Value Proposition
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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. If you don’t know what you want to achieve in your presentation your audience never will.

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How to Create Powerful Executive Level Presentations [+ Template]

Account Manager Tips

How many times have you been in a presentation and drifted into a daydream? Don't let that happen to your presentations. Executive level presentation framework in 22 minutes Introduction (2 minutes). Introduce your value proposition and start with your conclusion. We've all been there. The hook (2 minutes).

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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Only by making astute observations will you uncover potential new sources of value. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. But considers the triggers (or green flags) that would indicate a target and filters (or red flags) which would suggest no action at present.

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Client Value Propositions…the least used, and most critical sales strategy today

Better Ways Sales Strategies

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.