Remove Decision-making Remove Procurement Remove Value Proposition
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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. This makes it far more likely they will listen to you—and that you’ll make the sale.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

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How We Can Align our Corporate Strategy and Supply Chain Strategy

Flevy

Marketing, Sales, Engineering, Manufacturing, and Procurement. Value Players. Each archetype is characterized by its Customer Value Proposition. As an example, Amazon’s Value Proposition involves being an Aggregator, Value Player, and Innovator. Buy Decision. These are: Innovators. Customizers.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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How to Close a Sales Deal on the Phone: 9 Steps

Hubspot Sales

The first thing you should do when you make any sales call is to have everyone on the call introduce themselves. If you need to inject some levity into the situation, you can have some light-hearted conversation, but make sure it doesn’t last too long and take time away from the matter at hand — closing the deal. Set an agenda.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop.

Suppliers 246
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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . That’s why personalizing your lead generation around the human making decisions on the other end will almost guarantee that you earn attention.