Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Account Manager Tips

AUGUST 14, 2022

Sales Find the course that's right for you How to identify your skill gaps Define success What goals do you need to achieve? You'll learn behaviours and techniques that will make your natural creativity shine. This proven method will make you more open-minded and productive. Making Creativity and Innovation Happen.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Upland

JANUARY 29, 2024

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Account Manager Tips

MARCH 23, 2021

Importance of key account management Existing business is cheaper and more profitable than new business. Identify and connect with decision-makers, budget holders and manage complex relationship networks. Clients feel secure in the relationship, and information sharing and transparency increase to help everyone make better decisions.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Mike Kunkle

AUGUST 30, 2023

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Hubspot Sales

MARCH 27, 2019

In the film, Alec Baldwin's straight-talking sales manager arrives at a small business to motivate the sales team. For sales managers, "Glengarry Glen Ross" is a cautionary tale. Here's everything you need to know about setting successful sales quotas. Sales Quota. Are sales quotas and sales goals the same thing?

Profitability 143

Profitability Sales Sales Management Meetings 143

Nutshell

AUGUST 30, 2024

As a sales manager, you’re no stranger to reports and monitoring specific metrics to measure your team and company’s success. But what particular metrics are you focusing on, and are you leveraging the difference between net sales vs. gross sales to your advantage? Table of Contents What is gross sales?

Cybersecurity 114

Cybersecurity Profitability Sales Decision-making 114

Hubspot Sales

SEPTEMBER 27, 2019

Sales has traditionally been an intuition-driven profession. In recent years, however, sales data and technology has changed the way that sales teams think and feel — no longer does intuition sit in the driver’s seat. Sales data has taken the wheel, and for good reason. Sales Data. How to Approach Sales Data.

Sales 141

Sales CRM Decision-making Profitability 141

Hubspot Sales

AUGUST 20, 2024

Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. How to Avoid Choice Paralysis Helping Customers Overcome Choice Fatigue Companies That Get it Right Make Decisions With Simplicity and Customer Needs in Mind What is Choice Paralysis? It’s overwhelming.

Decision-making 111

Decision-making B2C B2B Software 111

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

JUNE 12, 2019

And the sales and operations planning (S&OP) process is crucial to any successful business. Let's demystify sales and operations planning (S&OP) and learn more about the S&OP process. It's to coordinate across business units, increase transparency, balance supply and demand, and to achieve profitability. Forecasting.

Finance 144

Finance Sales Suppliers Manufacturing 144

PandaDoc

SEPTEMBER 28, 2022

Moreover, you’ll find a couple of short theoretical points inserted throughout to help you dive into the fundamentals of negotiation, as well as a bunch of valuable tips for your sales team on how to bargain better. Sales negotiations through the lens of game theory: Win-Win vs Zero-Sum vs No-Win explained. Be polite but remain firm.

Negotiation 98

Negotiation Profitability Decision-making e-Learning 98

Hubspot Sales

NOVEMBER 18, 2020

Sales leaders, be honest — you're curious about what your peers are up to. If you don’t have the time or resources to commission your own data, you’re in luck because we’ve compiled a list of important data points sales leaders need to know. Sales Leadership Stats. Sales Performance. is invaluable. Remote Selling.

Sales Leadership 142

Sales Leadership Leadership Sales B2B 142

Hubspot Sales

OCTOBER 14, 2019

When done right, B2B sales have the potential to be both extremely lucrative and deeply rewarding. As a B2B sales professional, it is important to develop a sales process that works for your business, prospects, and overall goals. Here are key steps you may want to include in your B2B sales process. Qualify leads.

B2B 138

B2B Value Proposition Decision-making Sales 138

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Hubspot Sales

DECEMBER 30, 2020

Have you ever felt like your sales team is doing an okay job, but you know they could be doing better? Or, alternatively, perhaps you're second-guessing some of your hiring decisions — could you have found a rep who would've sold more? Here, let's dive into what a strategic sales plan is, plus how to make one for your own team.

Sales Management 137

Sales Management Management Shareholders Sales 137

Hubspot Sales

APRIL 7, 2021

In this post, inspired by the book The Science of Selling, we’ll talk about what makes each layer distinct from the next, the types of questions within each layer, and how to use these questions in conjunction with each other. First-Layer Sales Questions. Examples of First-Layer Sales Questions. Second-Layer Sales Questions.

Sales 137

Sales Decision-making Profitability Publishing 137

Hubspot Sales

AUGUST 20, 2021

There’s a way to make your employees’ lives easier and customers happy — all while differentiating yourself from the competition. Several processes could run on autopilot, removing the need for in-the-moment decisions, escalation to management, and — in some cases — human involvement altogether. Examples of Process Strategy.

Sales 133

Sales Profitability Decision-making Organization 133

Hubspot Sales

JULY 7, 2020

Well, one way to do so is known as sales maximization — the process of undermining profit to generate as much revenue as possible. Here, we'll see what sales maximization is and what it looks like in both theory and practice. Sales maximization is inherently unsustainable. Sales maximization is an investment.

Retail 118

Retail Profitability eCommerce Sales 118

Hubspot Sales

NOVEMBER 20, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. Clients aren’t buying like they used to.

Artificial Intelligence 122

Artificial Intelligence Decision-making Profitability Sales 122

Hubspot Sales

MAY 5, 2023

Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. This means retiring the old playbook and getting creative with your sales strategies. More than a third (35%) of US consumers are planning to make fewer purchases due to a possible recession.

Decision-making 130

Decision-making Sales Stakeholders Prioritization 130

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Let's talk about the client lifecycle The sales cycle attracts qualified leads, engages and converts them to clients. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Define price strategy.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.

B2B 116

B2B B2C Decision-making Software 116

Mike Kunkle

NOVEMBER 23, 2023

In this post, I will offer advice about how to measure the ROI of your sales enablement program. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

Sales 130

Sales Finance Profitability Decision-making 130

Mike Kunkle

JUNE 12, 2022

Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. I hope this will contained to not-yet-profitable, seed-funded early-stage companies with burn-rate/runway issues, but as the recession gears up, it may spread. Reengineering Sales Performance. Strategy First.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Brooks Group

JUNE 24, 2024

You know you should measure sales training ROI. Step one, you need to train your sales team. But step two should be making sure your training is getting the results you want. Here are eight ways effective sales training makes a difference. But you wonder if it’s really important. Yes and no.

Sales Training 93

Sales Training Decision-making Sales Profitability 93

Account Manager Tips

MAY 1, 2021

Successful Sales Negotiation Strategy. But there's a simple sales negotiation strategy that works which is. to make the first move. Our job is to not only to keep our clients but to grow profitability through improved margins, more volume and additional products and services. The secret is simple: make the first move.

Negotiation 130

Negotiation Suppliers Sales Decision-making 130

AchieveIt

AUGUST 8, 2024

Using intuition or a vibe might work when choosing where to go on your next vacation or which restaurant to try, but not when making strategic or business decisions. Your decision-making process should be centered around these valuable insights. What is data-driven decision-making (DDDM)?

Decision-making 52

Decision-making Healthcare Stakeholders Government 52

Account Manager Tips

MAY 1, 2021

A simple sales negotiation tactic. As a key account manager, you not only need to keep your clients, you need to keep them profitable. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. Which makes them risk-averse. and decisions. and decisions.

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

Hubspot Sales

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Artificial Intelligence 124

Artificial Intelligence Emotional Intelligence Sales Decision-making 124

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! How much money does a key account manager make? Develop influential relationships with decision-makers. Enough for champagne and caviar?

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Hubspot Sales

JUNE 12, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Time is a precious resource in sales — the efficacy of your sales process, whether a deal winds up closed-won, and virtually every KPI used to gauge your performance all hinge upon how effectively you spend yours.

Sales 131

Sales Decision-making Stakeholders Meetings 131

Upland

AUGUST 9, 2023

Rather, it’s vital to the success of each and every deal we make. There’s a real, profitable value in understanding our partners, and building that solid relationship and foundation. Simply put, exceptional sales organizations make their customers’ goals the number one priority. These teams never ask “What can I sell?”

Account Planning 195

Account Planning Innovation Decision-making Healthcare 195

Zendesk

DECEMBER 17, 2021

Knowing whether or not your company is making a profit is essential to building a successful business strategy. The real question is: Do you know why your company is or isn’t profitable? This is the essence of the sales mix. In this piece, we’ll define sales mix and discuss best practices. What is sales mix?

Profitability 95

Profitability Advertising Sales Decision-making 95

Hubspot Sales

AUGUST 27, 2024

It can help them to be resilient to changing market conditions, and achieve their profitability goals. Striking the right balance between profitable margins and winning competitive deals is challenging. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

Hubspot Sales

FEBRUARY 15, 2021

This statement isn't even remotely controversial, shocking, or insightful, but it's still true: Businesses sell products and services to make money. Sales — at its core — is the pursuit of profit, so naturally, companies need a pulse on what it takes to get there. Boosting Your Sales Team's Motivation and Morale.

Profitability 133

Profitability Investors Manufacturing Retail 133

Mike Kunkle

APRIL 8, 2023

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. The advice comes from Modern Sales Foundations , a course that was developed based on over 16+ years of top sales performer analysis, modernized for working with today’s buyers.

B2B 130

B2B Sales Decision-making Stakeholders 130