Strategic Communications

JANUARY 31, 2024

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. We work with clients to plan, create and publish high-quality, unique content.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Hubspot Sales

FEBRUARY 12, 2018

But the thing that makes “just checking in” emails so tempting to send -- their ease -- is the same the reason they’re worthless: They’re easy to write because they don’t provide any value to your buyer. Reference a relevant blog post they just published. Send them a blog post your company has just published.

Publishing 145

Publishing Decision-making Media Sales 145

Nutshell

OCTOBER 19, 2020

This process starts with publishing content on your site based around strategic keywords, having potential customers find your content by searching for those keywords, and then converting those visitors into leads. . No matter what page they land on, make sure the visit-to-lead path is clear and coherent.

Publishing 133

Publishing B2B Small Business Manufacturing 133

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. Peterson, Ph.D., The man will be there to feed the dog. Creativity/Ideation.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

MAY 4, 2020

Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. IDC found 75% of B2B buyers and 84% of C-level executives consult social media before making purchasing decisions. When making B2B purchasing decisions, 50% of buyers turn to LinkedIn as a resource.

Media 144

Media B2B Decision-making Financial Services 144

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Hubspot Sales

NOVEMBER 9, 2020

If you pick correctly, you’ll have no problem making 110% of your quota every month. Understand where your prospect is in the decision making process. At this point, potential buyers will begin to sniff around the edges of a resolution, but won’t have defined how much of a material commitment they’re willing to make.

Decision-making 144

Decision-making Sales Stakeholders B2C 144

Hubspot Sales

APRIL 2, 2024

Live vs. Pre-Recorded Social Selling Videos There are really three categories of social selling videos that you might publish online: live, pre-recorded, and produced. There are a variety of factors that go into this decision: Your schedule. Are you able to publish videos every day? Your audience. Content length. Content length.

Publishing 119

Publishing Media Decision-making Construction 119

Hubspot Sales

JANUARY 21, 2021

She maintains active LinkedIn and Twitter presences and publishes a stream of high-quality, longer-form content through the SalesLatitude blog. He also produces and hosts TheAlignmentPodcast.com and publishes blog content through his website.

Sales 136

Sales Publishing Leadership B2B 136

Hubspot Sales

MARCH 7, 2023

Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them. The 5 Biggest Missteps Your Revenue Operations Team Might Be Making 1. But it can also help you know your total relevant market, build up your ICP, and can make you smarter in your go-to-market processes.

Publishing 122

Publishing Customer Experience e-Learning Software 122

Kainexus

AUGUST 27, 2020

McKinsey published a study that reveals the four most important behaviors of successful leaders. Making quick decisions, or encouraging staff engagement? McKinsey research has often emphasized the importance of good leadership for organizational health. Should the focus be on communicating with staff? Modeling desired behaviors?

Leadership 98

Leadership Publishing Decision-making Communication 98

Hubspot Sales

NOVEMBER 5, 2019

With customers having access to more information than ever, how can you make your offering stand out? For buyers, there are many benefits of conducting a reverse auction, including: Competitive pricing — Because sellers are competing with one another to win over the buyer, pricing is a major factor in the decision-making process.

Procurement 106

Procurement Suppliers Government Manufacturing 106

Hubspot Sales

MARCH 23, 2018

Make it About You Too. This way, I can keep calls on track and accomplish what I want to achieve, while making customers feel that they are in control of the conversation. Make it something the prospect can be infected by. I personally prefer to pace around while making sales calls. Adopt Smart Product Positioning.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Hubspot Sales

NOVEMBER 18, 2020

One way to make this process faster and easier is with the help of sales intelligence. There's value in having a single sales platform that can automate communication, manage contacts, prioritize activities, capture and distill data, surface insights, publish reports, and more. Ensure you're gaining insights in real-time.

CRM 133

CRM Sales Publishing Decision-making 133

Account Manager Tips

AUGUST 3, 2022

We follow up with clients for to close a sale, to ask a question, to get a decision, to share information or reminders. So before you go chasing your client, make sure you're prepared. Follow up shortens the decision cycle so don’t wait! Make it easy. Help your client to make decisions or to engage.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Hubspot Sales

MARCH 8, 2020

Some of the latest — and possibly most promising — tools for sales teams use predictive analytics, a form of artificial intelligence technology that can optimize decision making around sales efforts. Vet each vendor with the following five criteria before making a purchase. What to Look For in a Sales AI Vendor.

Artificial Intelligence 125

Artificial Intelligence Software Software Decision-making 125

Hubspot Sales

APRIL 28, 2020

this will help you make sure your messages are well-received. Contact decision-makers at all organizational levels. For instance, always ask your contacts whether they would feel comfortable making the connection and be forthright about why you'd like to get in touch.

Sales 132

Sales Publishing Decision-making Communication 132

Nutshell

AUGUST 12, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. While traditional segmentation focuses on static factors, behavioral segmentation divides consumers into groups based on their past behaviors, interactions, and decisions. Of course you do.) Download it today!

Marketing 126

Marketing Decision-making Advertising Media 126

Nutshell

MAY 4, 2020

Lead with empathy—but make sure it’s genuine. Download the Complete Guide to Writing MUCH Better Sales Emails for over 50+ pro tips on how to make your emails stand out in a crowded inbox. But please, don’t publish content for the sake of publishing it. Show empathy.”. The best sales email is the one that gets read.

Marketing 119

Marketing Publishing Sales Brainstorming 119

Hubspot Sales

JUNE 13, 2018

Features are more important to users than decision makers. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. Would X make it simpler to achieve [positive event]? Make sure your Need-Payoff questions don’t highlight issues your product can’t solve.

Procurement 145

Procurement Decision-making Meetings Publishing 145

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

OCTOBER 23, 2017

It’s time to get into the nitty-gritty -- can your point of contact actually pull the trigger on a purchase decision? Who else is involved in the decision? Do you have criteria for this purchase decision? Who else will be involved in the purchasing decision? Who defined them? When to Disqualify. back to top).

Sales 145

Sales Decision-making Stakeholders Value Proposition 145

Hubspot Sales

FEBRUARY 21, 2018

Sales Hacker consistently publishes the latest strategies and suggestions for prospecting, social selling, qualifying, calling, and more. Her posts frequently include stories from her life, which make them relatable and engaging. These anecdotes make his posts both engaging and memorable. The Best Blogs for Sales Reps.

Sales 145

Sales Sales Management B2B Leadership 145

Hubspot Sales

APRIL 7, 2021

In this post, inspired by the book The Science of Selling, we’ll talk about what makes each layer distinct from the next, the types of questions within each layer, and how to use these questions in conjunction with each other. When your organization considers an investment like this, who is involved in the decision process?

Sales 137

Sales Decision-making Profitability Publishing 137

Hubspot Sales

JULY 30, 2020

The editing tools make it easy to remove background noise, clip unnecessary sections, and flag key sections of the recording. Because features are the nuts and bolts of the thing and people make decisions based off emotion, selling on features alone is not enough. It's the benefits that convince them to buy.

Meetings 140

Meetings Publishing Decision-making Stakeholders 140

Mike Kunkle

NOVEMBER 30, 2018

[ NOTE: This post was originally published in late November of 2018. I had an opportunity to publish my IP and turn it into eLearning courses that would be distributed on another platform. Relationship selling (not dead by any means; people make decisions emotionally).

Profitability 130

Profitability Publishing Manufacturing Negotiation 130

Hubspot Sales

OCTOBER 12, 2020

So I've put together a high-level overview of the deal review process and laid out five rules to make your deal reviews valuable for both you and your salespeople. It should also offer some background on key decision-makers at the company and a rough estimate of the potential size of the deal. Let's jump in. Rep: “Schuman Inc.

Procurement 131

Procurement Sales Management Decision-making Publishing 131

Hubspot Sales

OCTOBER 15, 2018

Make your subject line compelling and informative to pique the recipient's interest in the body of the email -- and research the prospect so the subject line is personalized for them. Mentioning your past success with another client they've heard of makes this offer seem more realistic and attainable. Personal feel. Social proof.

B2B 145

B2B Advertising Sales Decision-making 145

Zendesk

JANUARY 5, 2022

If they make it through the lead qualification process, you must develop a relationship with them and nurture that connection until they turn into paying customers. Sales leads vs. prospects: What makes them different? 55% of marketers said they acquired leads as a result of publishing their own original research.

Publishing 105

Publishing Sales Media CRM 105

Hubspot Sales

JUNE 6, 2022

This can help you get a sense of their decision-making authority and place within their organization. Is this their first time making this kind of purchasing decision? Shared connections: If you have a connection in common with your prospect, make sure to bring it up during your conversation. Crunchbase.

Sales 128

Sales Publishing Decision-making Media 128

Account Manager Tips

SEPTEMBER 7, 2022

Does the return on investment provide significant benefits to make them worth pursuing? First published in 1919, this is a classic guide on the study of penmanship, from how to sit, how to hold your pen, alphabet drills and lots more. Sending a thank you note makes people feel respected and improve their performance.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Hubspot Sales

MAY 19, 2020

Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. What if the decision maker misses a demo meeting or the end-user wants to research on their own time? The best part?

Decision-making 119

Decision-making Management Acquisition Value Proposition 119

Hubspot Sales

JUNE 15, 2018

I simply add websites to my "feed," so when a website we're monitoring publishes a new article we have alerts saved in one place. Inside HubSpot's free Email Templates tool we can measure our open rates and click rates: We constantly measure email performance and make improvements as we see fit.

Advertising 145

Advertising Healthcare Publishing Small Business 145

Hubspot Sales

SEPTEMBER 19, 2018

Many entrepreneurs love sole proprietorships because of the ownership they have over business decisions and revenue and how easy and cost-effective they are to set up. Full decision-making authority. You want to be able to prove to the IRS you’re running your business to make a profit. Simple tax filing.

Banking 144

Banking Insurance Small Business Transportation 144