Remove Decision-making Remove Publishing Remove Stakeholders Remove Value Proposition
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Account Based Marketing interview by Pfizer COE

Cosawi

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. Change involved everyone.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

You'll learn behaviours and techniques that will make your natural creativity shine. This proven method will make you more open-minded and productive. This proven method will make you more open-minded and productive. Making Creativity and Innovation Happen. Unleash Your Potential: Innovation and Enterprise.

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Sales prospecting: Ultimate guide to your B2B sales success

PandaDoc

You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer. Doing pitches, handling objections, and going through alignments with decision-makers will result in some deals being closed successfully , while other occasions see potential customers fall through the cracks.

B2B 98
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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Leaders are then encouraged to ask three additional questions to truly understand their actual current position: What is the one thing that makes our business special? How special is the one thing that makes our business special? How far are we willing to go to make the one thing truly special?

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. What if the decision maker misses a demo meeting or the end-user wants to research on their own time? The best part?

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The Ultimate Guide to Sales Qualification

Hubspot Sales

That is, sales reps must qualify prospects at three different levels -- what Apollo terms “organization-level,” “opportunity-level,” and “stakeholder-level” sales qualification. Stakeholder-Level Qualification. It’s time to get into the nitty-gritty -- can your point of contact actually pull the trigger on a purchase decision?

Sales 145
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5 Keys to Successfully Selling to Fortune 500 Companies

Hubspot Sales

Map the decision-making process. Provide value. Ask them for introductions to the other stakeholders; forging multiple relationships means you’re less vulnerable if one of your contacts finds a new job, loses influence, or decides to focus on different priorities. 2) Map out the decision-making process.