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What makes a buyer decide to be loyal to a supplier? It’s no longer the cheapest price or best quality that drives decisions. Modern research shows that offering insights and helping buyers to makedecisions for the benefits of their business is key to getting the modern buyer involved. Happy Selling! Sean McPheat.
So what are the main reasons why buyers makedecisions to buy? Here are four: 1) The supplier has the knowledge they are looking for. 3) The relationship with the supplier’s company. MTD SalesTraining | Sales Blog | Image courtesy of Big Stock Photo. Happy Selling! Sean McPheat.
Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. click the image to see a larger version] This makes sense, right?
1 – Do you normally makedecisions this way? Simply ask the prospect if they normally make important decisions in such a manner. That is, do they usually makedecisions BEFORE they have ALL of the necessary information? Does that make sense?”. #2 Sales Person. Sean McPheat MTD SalesTraining.
In Part One of this series, we identified a reason why your buyers makedecisions, either by moving away from a painful scenario or by moving toward a beneficial one. Buyers makedecisions based on a series of criteria that makes sense to them. In this section, we look at another way your buyers decide.
Decisions, decisions… ah, there’s a dilemma inside every choice for everyone! The way decisions are made can tell you a lot about the personality of a person. People’s decision-making criteria will always give away a lot of information, as they help you understand their beliefs, values and behaviours.
However, in most sales processes, cold or warm, you still have to make a call. I know it seems obvious that when you call to set an appointment, you are not calling to try to make the sale over the telephone. However, most sales people fall into the trap of selling the product or service in the process.
Many times, customers will say that the only time they hear from a supplier is when that company wants to sell them something. Be a supplier who is really interested in the company you are dealing with. 5) Make the relationship personal, not just business. Don’t make it appear like a bribe, though; that can spoil everything.
No, but maybe they are claiming to have more power than they really have in the decision-making process. Sometimes it may be a ploy used by the customer, to either boost their own ego or to bypass the stringent processes the company use decide the supplier list they are going to use. Happy Selling! Sean McPheat.
You finally get through to the decision maker (DM) and before you can even explain the reason for your call , you hear, “I’m not interested!”. However, most sales people launch into a plethora of “rebuttals” in attempt to overcome this non-objection, resulting in nothing but a virtual fight. Does that make sense?”.
How can you start to improve, so that you have the best chance to make an impact and create high level communications with clients that will persuade them they are making a good decision to choose your products and services? What decisions should they make? How do you want them to react? Happy Selling!
So, here are some tips that buyers would tell you, to make your life easier when you approach a new or existing prospect: Make your website informative and interesting, so I can quickly approach you. Most websites are on-line brochures, and many buyers want to make their decisions before making contact with you.
If you still view gatekeepers as annoying, low-level, annoying pawns whose mission in life is to do nothing but waste your time, cost you money and make your life miserable, then I have news for you. Many GKs began their careers in customer service or making outgoing telephone cold calls. MTD SalesTraining. Respect them.
If you are still having problems with unqualified DMs (Decision Makers) when you show up, then perhaps you are not qualifying for the true DM on the telephone as strong as you think you are. A very common reason so many sales people fail to qualify the DM properly on the telephone, is that they fear they will ruin a good call.
When we talk to buyers, we often ask what inspires them to remain loyal to suppliers. Many suppliers actually think it’s good value, cheap prices and quality products. What is it that makes buyers really want to do business with you? What makes them keep buying from you and building long-term loyalty? Happy selling!
Asking open-ended sales questions—and making an intention to listen to the response thoughtfully—allows your reps to connect with prospects and customers and gather the information needed to recommend the best possible solution. Below are some examples of good open-ended sales questions. Who else may influence this decision?
Here are some ideas to work with: 1) Ask what makes your customer use specific suppliers. Their answer to this simple question with give you information as to their decision-making criteria. MTD SalesTraining | Sales Blog | Image courtesy of Big Stock Photo. 3) Add value at every touchpoint.
As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.
The risk that is taken when they buy the cheapest option is sometimes too great and so other components are taken into account when decisions are made. For many, this is a key reason to choose a supplier. Convenience is a factor that can make a big difference when making a choice. MTD SalesTraining.
The correct question to ask is: How will the decision be made? This tactic actually has a negative effect on the buyer and makes the salesperson work twice as hard to prove himself and usually at a lower price (and a lower commission). Why ask a question that breeds misleading information? Share this Post. Trackbacks.
Buyers have been tasked with making an important decision, and they want to be sure they get it right—and choose the product or solution that makes them look good. It’s your sales team’s job to bring value to a decision maker and help them make the decisions that are best for them and their company.
It appears logical that the same product cheaper from another supplier is, rationally, the better value. Value may be decided by how it makes the buyer feel. Many scientists believe we actually make most of our decisions based on emotional connection to it, and then justify it afterwards with logic. Emotional Value.
Leanne Howard, an Agile Practices Consultant, defines five components that make an agile mindset: • Positive attitude. We still meet salespeople on our programmes who lack the ability to become known in their industry as an influencer, someone who is an inspiration and makes an impact on their customers’ businesses. Pragmatism.
To get to that deep level, you need to establish a relationship with the prospect, building up trust and enabling the openness that will lead to establishing emotional and logical connections that will drive decision-making. 3) What kind of relationship do you wish to have with your suppliers? Happy Selling! Sean McPheat.
When we ask buyers what makes them purchase from particular suppliers, the answers can range from great prices to great value to great people and many others. So, here I list just three ways that would make you indispensable to your clients, meaning they really value your services and wouldn’t want to work without you.
Be prepared and make sure everyone knows what they need to do to access the session beforehand. You just lose all momentum and it always seems to be the decision maker! If I’m on a call with a client, prospect or a supplier and I am taking it from home I let them know about it in advance. Close Down All Other Windows.
Keep detailed records of the calls you make, what you said, the response you get etc. Can you find out who their existing supplier is? There are some quick wins to be had if: – You can sound like and create the impression that you’re well known to the decision maker. MTD SalesTraining. Happy Selling!
Sales is a complicated, never-ending process of building relationships with prospects, building trust, answering questions, and moving the whole procedure through to the commitment stage. Which areas especially have changed in your buyers’ eyes, that drive the changes you will have to make? appeared first on MTD SalesTraining.
The acid test is your ability to convince your customer they are making the right decision to keep using you and your services. When your decision-makers see the efforts you are making to support their business rather than just sell products, they will believe you have a part to play in the future of their business.
Well, here are 5 areas to prepare for the sale now so it will give you more focus: Know Your Objectives. Is it to identify the real decision maker? To uncover some weaknesses in the supplier they are already using? Don’t make this mistake! Happy Sales Preparation ! What do you want to get out of this meeting?
To succeed in this environment, sales leaders must help their teams embrace value-based selling techniques. Value-based selling is a sales approach that focuses on giving value to prospects and customers throughout their decision-making process. What Is Value-Based Selling? How do those issues impact your business?
It’s critical that salespeople be prepared to address the prospect as a person, not just a decision-maker. They should focus on uncovering what makes the buyer tick, and why, so that they can provide effective consultation. They shift their focus and make it their main objective to solve the prospect’s problem.
In support of these coaching goals, you will have probably selected a world-class salestraining company to deliver an insightful training program for your team, and, having put each team member through training, they will be equipped with new skills, state-of-the-art sales tools, and re-invigorated enthusiasm to win.
Ask buyers what their main decision-making criteria are and you’re bound to get a plethora of answers that revolve around the company’s goals, the saving of money, the reduction of risk, the efficiencies of running the business, and a host of others. How do you make your company stand out against the crowded market? .”
What if the decision they make wasn’t thought through well enough? What if you backed up that decision and the end result was wrong for the customer? Instead, make sure that you help the customer consider any decision they are going to make. Time ; how long will this decision take to come to fruition?
Talk to the Right People Nothing is more disheartening than settling on a deal with a prospect, only to find out they don’t have the final say in the decision-making process. Help your sellers reduce the odds of this happening by coaching them how to identify and reach decision makers early in the sales process.
76% of buyers will buy from a company that illustrates a buying vision—rather than another entry in a long list of commodity suppliers. Show your sales reps how to lead to your offerings by creating the urgency for customers to make a change in the way they’re solving for future challenges. Hey, I love a good book, too.
When they think they have found the answer, they reach out to suppliers to ask for quotes on a solution that aligns to the change they have identified. The sales rep then prepares a proposal as requested for their solution. Making better selling decisions that are in line with corporate strategy and brand.
Our everyday quirks and foibles are driven by an innate need to make sense of everything we experience. These two motivational directions drive most choices we ever make and, as salespeople, it is good to know that in this one area at least, there is some consistency in human behaviour. Happy Selling! Sean McPheat. Managing Director.
At some point in the sales process we need to make our pitch. Most people in sales present a standard pitch that all their customers get to hear. You get a lot back for your car when you sell it making it a good investment. Their lack of professionalism excludes them from the top 5% of salespeople who make all the money.
What makes a buyer decide to be loyal to a supplier? It’s no longer the cheapest price or best quality that drives decisions. Modern research shows that offering insights and helping buyers to makedecisions for the benefits of their business is key to getting the modern buyer involved. Happy Selling! Sean McPheat.
You can maybe cope with your competitor who has a price advantage over you; you can probably deal with your competitor who can match your quality or service; but the one competitor that can make you melt away in front of the client is when they say ‘we’re happy as we are, thanks!” appeared first on MTD SalesTraining.
Your job is to seek out the decision-maker and make them say ‘yes’ to an appointment and ultimately sign up to buying your products and services. You pick up the phone and, when connected to the decision-maker , start giving them reasons why they should drop everything they were doing and have a good conversation with you instead.
Meaning’ is a key driver to makingdecisions. Salesperson: “…how beneficial would it be to you to spread the cost over a longer period, meaning you would be able to invest in other areas of the business, making your new marketing plans easier to put into practice?”. Happy Selling! Sean McPheat. Managing Director.
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