Remove Decision-making Remove Sales Remove Value Proposition
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Ten insights on the future of SAM

Strategic Account Management Association

Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2. Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot Sales

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. According to Forrester Research, 85 percent of CXOs do not find value in their interactions with sales reps.1

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Ten to fifteen years ago, a seller could huddle up with three or four decision makers and quickly decide on a purchase. Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Decision-making time, compared to five to seven years ago, has increased by 60%.

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How To Articulate Your Value Proposition In 5 Minutes Flat

MTD Sales Training

And, while that’s often the main topic of conversation, it rarely transpires as the REAL criteria prospects use to make a decision to go with you. You have to be absolutely clear on what’s driving their decision-making. And it’s necessary for you to know how quickly that decision is made. Increasing productivity?

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Your 4-Step Roadmap to Acquire New Customers

Brooks Group

If youre a sales leader focusing on winning new business, youre not alone. According to new research from The Brooks Group , the top three sales leader priorities in 2025 are: Increasing customer retention Strengthening margins Winning new business But sales leaders acknowledge there are obstacles to accomplishing these priorities.