Upland

MAY 15, 2024

Dan Doman, Chief Product Officer at Upland Software and Ed Thompson, SVP Market Strategy at Salesforce, think so. In a recent webinar between Altify and Salesforce, Dan and Ed met to discuss the implications of AI on sales organizations in the future. How do you make sense of these disparate insights? Could that change?

Innovation 195

Innovation Internet B2B Software 195

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Who’s attending webinars. CRMs make this easier by providing built-in reporting on numerous data points. INTGRATION.

CRM 155

CRM Marketing Advertising Decision-making 155

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision. Lead Magnets : Create lead magnets.

Decision-making 195

Decision-making Software Software Retail 195

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. As Seth Mars, Forrester analyst, pointed ou t in a recent webinar , it’s rarely one leader making a buying choice in a vacuum. That activity is called influence mapping.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Nutshell

FEBRUARY 4, 2025

Among the many CRMs out there, you may be wondering if you should use an agency-specific CRM software that, theoretically, would suit your business model more than a general-purpose one. But just because its geared towards agencies, does it make it the best fit for your business? Table of contents What is an agency-specific CRM?

CRM 62

CRM Decision-making Onboarding Software 62

SBI Growth

OCTOBER 26, 2013

They describe how your customers make purchase decisions. They come with webinars and on-demand learning videos.”. LinkedIn is software. LinkedIn offers recorded webinars, reading tip sheets, eLearning modules, and on-demand learning videos. In the end, you will have implemented a software tool, not Social Selling.

Decision-making 129

Decision-making Software Software Meetings 129

PandaDoc

AUGUST 3, 2020

In this article, I’ll teach you how to run a product demo webinar that turns prospects into conversions. However, covering every aspect of its features in your webinar will overwhelm your audience. Product demo webinars are not a one-size-fits-all solution. Focus on Specific Needs and Features. Less Talk, More Demo.

Internet 59

Internet Sales Software Software 59

Mike Kunkle

MAY 15, 2019

Artificial Intelligence can have wide ranging definitions , but in essence it is a machine/software working and reacting like a knowledgeable human. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. How does it affect the buying and selling processes?

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

SBI Growth

NOVEMBER 10, 2013

Personas help the sales team understand why buyers make purchase decisions. Interview prospects, customers and lost/no decision opportunities. Make sure you focus on the buyer’s goals, obstacles, fears and how they are measured. Make sure you focus on the buyer’s goals, obstacles, fears and how they are measured.

Marketing 124

Marketing Decision-making Sales Media 124

Zendesk

JANUARY 5, 2022

If they make it through the lead qualification process, you must develop a relationship with them and nurture that connection until they turn into paying customers. Sales leads vs. prospects: What makes them different? Is Twitter where decision-makers are spending their time? Host educational webinars.

Publishing 105

Publishing Sales Media CRM 105

Hubspot Sales

MAY 25, 2020

For instance, consider going for mid-tier decision-makers, rather than continually trying to communicate with busy business owners. Make the Most of Your Data. As a result, many businesses began offering software solutions that supported a remote workforce. This will allow teams to adequately support customers from a distance.

Digitalization 111

Digitalization CRM B2B Software 111

Hubspot Sales

DECEMBER 16, 2020

To do this,] I encourage my team to avoid selling to people to whom it doesn't make sense to sell,” Mintis explained. Make your goals measurable and attainable and tie them back to controllables — because we are not in the ‘new normal,’ we are at normal.”. However, Natan’s team quickly adapted to make the most of the ‘new normal.’.

Sales 144

Sales e-Learning Remote Working Decision-making 144

Nutshell

NOVEMBER 25, 2020

Like all of us, the internet got smarter and better with age , making it easy for marketers to send aesthetically-pleasing HTML emails en masse. Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy.

Marketing 143

Marketing Publishing e-Learning Decision-making 143

SBI Growth

OCTOBER 23, 2013

The organization spends a lot of money on the software and expectations are high. Making matters worse, the sales team steps up their complaints about marketing’s contribution & effectiveness. In this stage, there are many decisions to be made. Here’s the problem: 3 out of 5 marketing automation implementations fail.

Marketing 126

Marketing Advertising Media Decision-making 126

Planview

SEPTEMBER 9, 2021

High-level goals were to facilitate informed decision-making and support the different ways teams and individuals are working, such as Agile, Scrum, collaborative work, and others. Webinar Q&A (all answers paraphrased ). For smaller portfolios, we did not make all capabilities mandatory. How did you retire them?

Finance 98

Finance Stakeholders Decision-making Acquisition 98

Mike Kunkle

AUGUST 27, 2019

Developing general “success skills” or business skills (communication, problem-solving, organization/time management, decision making, etc.). I should note that these practices can have impact – especially improving discretionary effort – so even from a purely business-oriented angle, they do make sense. Ongoing Training.

Sales 130

Sales Onboarding Sales Training Leadership 130

Hubspot Sales

SEPTEMBER 14, 2020

It's separated into three stages: awareness, consideration, and decision. Understand how to foster any initial interest you've generated with Ebooks, research reports, or webinars through the consideration stage. And help prospects commit in the decision stage with content like case studies and testimonials.

Digitalization 137

Digitalization Marketing Media Facilitation 137

Agile CRM

NOVEMBER 30, 2022

In this situation, video conferencing software is useful because it enables participants to hold meetings remotely. For remote team meetings, customer support, webinars, and other purposes, video conferencing is an option. Since it was first developed in the early 2000s, video conferencing software has advanced significantly.

Software 52

Software Software Internet Meetings 52

Apptivo

FEBRUARY 20, 2023

Lead Capturing Email, website, social media, webinars, and paid ads are all ways to reach out to potential buyers during lead generation activities. A good lead management software ensures that every lead from web forms, emails, and chat is automatically fed into the CRM system, preventing prospects from falling through the cracks.

Management 103

Management Sales Software Software 103

Nutshell

JANUARY 14, 2020

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. SaaS Sales Techniques That Work. Stages in a SaaS Sales Process.

Sales 127

Sales Software Software CRM 127

Hubspot Sales

OCTOBER 7, 2020

The CEO might not be the best person to make the decision, but if they forward the email to the relevant decision-makers, it's bound to get some serious attention. Make the most out of the attention they pay through short and interesting emails that they’re likely to open and click through. Canva Re-Engages Its Audience.

Decision-making 134

Decision-making Media B2B Customer Experience 134

Planview

JANUARY 27, 2022

Today we’re going to look at how a global biotech company used biotech project management software to drive greater business value. This leading biotech company needed an IT Portfolio Management framework that guaranteed value delivery and helped top leadership make better-informed decisions. Deliver value to the organization.

Software 52

Software Software Management Government 52

Hubspot Sales

APRIL 1, 2020

A direct end user with influence, but no decision-making authority. Your product or service might be something a decision maker needs, but for some reason you can’t get in contact with them. A real-life example of this was a software campaign I ran while at TRO. This is because your offering impacts them directly.

Decision-making 119

Decision-making Small Business Sales Value Proposition 119

SBI Growth

OCTOBER 5, 2013

A BPM maps the decision making process used to purchase a product, service or solution. Make sure your content is multi-modal. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

Marketing 117

Marketing Advertising Decision-making Information Technology 117

MTD Sales Training

APRIL 12, 2020

More and more companies are going down this route especially those that sell software, SAAS products and online services. Be prepared and make sure everyone knows what they need to do to access the session beforehand. You just lose all momentum and it always seems to be the decision maker! Close Down All Other Windows.

Meetings 77

Meetings Suppliers Sales Training Sales 77

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Make multiple versions of one ad.

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Hubspot Sales

JULY 17, 2019

“Sales stack” is jargon for the technology/software salespeople need to do their jobs and communicate effectively with prospects. It views each action the salesperson will take (Identify, Connect, Explore, Advise) in relation to where the buyer is in their process (Awareness, Consideration, Decision). How much budget do I have?

CRM 100

CRM Sales Software Software 100

SBI Growth

JANUARY 21, 2013

Businesses are talking about making interntal investments. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. Webcams, webinars, and self-directed presentations have narrowed the distance between vendor and prospect. Last month, I sat in on four software demonstrations for a client.

Internet 97

Internet Acquisition Software Software 97

PandaDoc

JUNE 23, 2021

Thankfully, we have compiled some basic ideas that will help businesses like yours make the right choice (or no choice at all, but more on that later). In order to develop a more complete ICP, most companies use data mining techniques, statistical analytics, and data quality software with ETL (Extract Transform and Load) tools.

B2C 94

B2C B2B eCommerce Software 94

Nutshell

SEPTEMBER 10, 2020

It also said “We make CRM software to help people grow their business” and mentioned they were hiring in customer experience. Early on, I decided two things: First, I wanted to invest in my knowledge and skillset to make my role in customer experience a major contributor to Nutshell’s growth and success.

Customer Experience 108

Customer Experience CRM Decision-making Customer Success 108

Zendesk

AUGUST 10, 2021

The pipeline gives account executives a list of pre-screened potential buyers to connect with, in hopes they’ll make a purchase down the road. Choose the time of day when you have the best energy to spend on cold contacting—but make sure you consider the time frame your prospects are most likely to be reachable, too.

Sales 104

Sales Media Digitalization Software 104

Nutshell

JULY 16, 2018

We understand that customer relationship management software helps sales organizations keep track of their clients and manage leads through their sales pipeline , which makes selling easier and more effective. Touchpoint #1: The Potential Buyer Makes Contact. Does your solution make financial sense? image via Landingi ).

Management 81

Management Decision-making Sales Software 81

Nutshell

JULY 16, 2018

We understand that customer relationship management software helps sales organizations keep track of their clients and manage leads through their sales pipeline , which makes selling easier and more effective. Touchpoint #1: The Potential Buyer Makes Contact. Does your solution make financial sense? Download it today!

Management 81

Management Decision-making Sales Software 81

Mike Kunkle

NOVEMBER 23, 2023

Then, the rest of this makes sense and can be really valuable. Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant.

Sales 130

Sales Finance Profitability Decision-making 130

Hubspot Sales

OCTOBER 9, 2019

As with most things, practice makes perfect. During the sales process, you'll need to give sales presentations, conduct product demos, and persuasively speak to several decision-makers. In order to effectively make a sale, you must build rapport with your prospects. Even salespeople, who may be extroverted, can experience this.

Sales Training 144

Sales Training Sales Decision-making Communication 144

SBI

APRIL 9, 2014

Apparently, providing sales organizations with a way to benefit from leverage is a great business model because they’ve been on a tear making it onto the Inc 500 list each year since. DiscoverOrg produces insights and contact data on more than 300,000 IT decision makers at more than 16,000 companies. Who makes the decision?

Decision-making 55

Decision-making Sales Banking Software 55