Account Manager Tips

OCTOBER 11, 2021

You need to take charge, make decisions and set goals for your customers so they can achieve success. What would bring the most value if there were no limits or obstacles? What changes should we make? How do we make changes? you'll never earn the trust and credibility you need to make an impact.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Miller Heiman Group

APRIL 9, 2019

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Develop a Situation Appraisal.

Stakeholders 92

Stakeholders Value Proposition Decision-making Account Management 92

Hubspot Sales

OCTOBER 14, 2019

Typically, prospective customers go through the following stages when making a purchase: Awareness — The buyer realizes they have a problem or pain point that needs to be solved. Decision — The buyer is comparing available options, and determines which course of action to take. Who makes the final purchasing decisions? —

B2B 138

B2B Value Proposition Decision-making Sales 138

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 109

Value Proposition Procurement Decision-making Stakeholders 109

Account Manager Tips

AUGUST 14, 2022

You'll learn behaviours and techniques that will make your natural creativity shine. This proven method will make you more open-minded and productive. This proven method will make you more open-minded and productive. Making Creativity and Innovation Happen. Unleash Your Potential: Innovation and Enterprise.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Nutshell

SEPTEMBER 18, 2024

Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The sales process focuses on identifying key decision-makers and understanding their needs, then creating strategies to effectively address those needs.

Stakeholders 126

Stakeholders Sales CRM Value Proposition 126

ProlifIQ

DECEMBER 18, 2024

Leveraging AI In Pre-Sales and Post-Sales Processes Account research has historically been cumbersome, taking hours to find the different details you need to make a strong pitch to your target accounts. AI is being used across every function now, but the pre-sale process is a terrific place to bring AI into your process and workflow.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

Miller Heiman Group

APRIL 2, 2019

Your value proposition. As you develop your sales strategy, this helps you tailor messaging to the different stakeholders to show how your solution solves their challenges. Don’t forget that individuals make decisions, not organizations, so it’s important to maintain relationships with key players. Field of Play.

Account Management 110

Account Management Value Proposition Management Suppliers 110

DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Nutshell

MARCH 15, 2021

Sales multithreading is the process of connecting with multiple stakeholders at the companies you hope to sell products and/or services to. To find success with this approach, you simply pinpoint the decision-maker at a company, build a relationship with them, and make them an offer they can’t refuse. More closed deals.

Sales 141

Sales Stakeholders Decision-making Facilitation 141

Hubspot Sales

AUGUST 28, 2023

But understanding and being able to succinctly explain your business‘s value proposition aren’t enough. You need to have a pulse on their backgrounds and what makes them tick. You also have to make sure you’re speaking to someone with the authority necessary to legitimately consider your product. Let's take a look.

Value Proposition 98

Value Proposition Decision-making Stakeholders Sales 98

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). None for size of business, size of transaction, decision-making, nature of buyer).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

OCTOBER 23, 2017

That is, sales reps must qualify prospects at three different levels -- what Apollo terms “organization-level,” “opportunity-level,” and “stakeholder-level” sales qualification. Stakeholder-Level Qualification. It’s time to get into the nitty-gritty -- can your point of contact actually pull the trigger on a purchase decision?

Sales 145

Sales Decision-making Stakeholders Value Proposition 145

Hubspot Sales

JUNE 5, 2023

In a B2B Sales role, you'll hear variations of "People buy based on emotion and then use logic to rationalize the decision" hundreds of times or more across your career — and for good reason. For example, he calls out that emotions can impact a buyer’s perception of value and their willingness to take risks. or " What did I miss?"

Value Proposition 126

Value Proposition Decision-making B2B Sales 126

Better Ways Sales Strategies

JANUARY 3, 2020

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

Value Proposition 40

Value Proposition Decision-making Stakeholders Sales 40

Hubspot Sales

OCTOBER 17, 2022

Be ready to deal with more stakeholders. Companies generally consult more stakeholders when buying during an economic downturn. So you, as a salesperson, need to be prepared to deal with more company representatives before you're put in touch with a legitimate decision-maker, mid-recession. So how do you prepare for this trend?

Value Proposition 128

Value Proposition Sales Stakeholders Decision-making 128

Account Manager Tips

MAY 1, 2021

Which makes them risk-averse. and decisions. Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. The sales negotiation has concluded, and you expect a decision Order. Define your value proposition and how will your price reflect it?

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

Hubspot Sales

JULY 6, 2021

As revenue generation is dependent on the customer, a CRO also maintains a customer-first mindset and makes strategic decisions based on their needs. Use data to make informed decisions and define strategic processes. Communicate with executives and key stakeholders about revenue stream performance.

Decision-making 126

Decision-making Value Proposition Stakeholders Advertising 126

Account Manager Tips

MAY 1, 2021

to make the first move. The secret is simple: make the first move. You need to know the answers to these and other questions: What’s your value proposition (as your client sees it, now you)? Who are your clients’ decision makers and what does the process look like? Do you need the support of internal stakeholders?

Negotiation 130

Negotiation Suppliers Sales Decision-making 130

Hubspot Sales

JULY 5, 2022

A B2B sales strategy based on your business' value proposition will help you differentiate your business from your competitors. The flowchart uses yes or no scenarios to illustrate how your team should respond to your prospect's decisions and actions during each stage of your business' sales process. B2B Sales Flowchart.

B2B 115

B2B Sales Stakeholders Decision-making 115

Hubspot Sales

MARCH 18, 2019

Some final thoughts on making your key account management strategy a success. These accounts make up the majority of the business' income. If you can promise to make them a key account -- and your competition can't do the same -- you're likelier to win the deal. It's the understanding of how a company makes money.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Miller Heiman Group

AUGUST 20, 2020

COVID-19 has created a perfect opportunity for sellers to re-engage with their stakeholders—their buying influences. They Effectively Communicate Value Messages that Are Relevant to Buyer Needs. There’s no standard value proposition today that applies to every buyer. Ready to start exceeding buyer expectations?

Negotiation 111

Negotiation Value Proposition Stakeholders Decision-making 111

DemandFarm

NOVEMBER 27, 2024

Key accounts often contribute significantly to revenue, making real-time insights into customer health, segmentation, and engagement vital. RevOps empowers KAMs through: ABM Strategies: Integrating tools like Org Chart ensures that targeted campaigns reach the right stakeholders within key accounts.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Hubspot Sales

APRIL 30, 2019

Identify who from the prospect's company will be participating in the product demo and what role they'll play in the decision-making process. Additionally, you should identify 2-3 value propositions for the prospect. Make the most of the short amount of time you have, and ensure the demo caters to the prospects' needs.

Value Proposition 100

Value Proposition Software Software Decision-making 100

Hubspot Sales

NOVEMBER 27, 2017

Map the decision-making process. Provide value. Ask them for introductions to the other stakeholders; forging multiple relationships means you’re less vulnerable if one of your contacts finds a new job, loses influence, or decides to focus on different priorities. 2) Map out the decision-making process.

Procurement 111

Procurement Decision-making Negotiation Value Proposition 111

Red Star Kim

JUNE 7, 2023

Marketing strategy is the most undervalued skill by businesses, marketers say (marketingweek.com) Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence When discussing value propositions and competitive positioning at the workshop, we considered the relevance of Treacy and Wiersema’s three strategic choices.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Revenue Storm

MARCH 14, 2023

Well, maybe not, because you may have been told one of the following buyer excuses: #1: “I am the decision maker.” – This is the classic of all deceptions. In a complex B2B sales cycle, there is rarely one decision maker. Therefore, your opportunity should stand out as the best choice for all stakeholders involved. #2:

Procurement 78

Procurement Value Proposition Decision-making B2B 78

Hubspot Sales

NOVEMBER 26, 2019

There’s nothing more frustrating than getting your prospect’s commitment to buy — before realizing they’re not the decision maker. Before we discuss how to find the decision maker, let’s get clear on who the decision maker is. Everyone wants to feel important and valued, even if they’re not the ones signing on the dotted line.

Decision-making 92

Decision-making Suppliers Value Proposition Stakeholders 92

Hubspot Sales

APRIL 26, 2023

But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson. Every minute you spend on an impossible or low-value deal is one you could be spending on a viable, valuable one. Who else will be involved in this decision?

Decision-making 116

Decision-making Value Proposition Negotiation Stakeholders 116

Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Portfolio management.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Hubspot Sales

MAY 19, 2020

Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. What if the decision maker misses a demo meeting or the end-user wants to research on their own time? The best part?

Decision-making 119

Decision-making Management Acquisition Value Proposition 119

Hubspot Sales

NOVEMBER 16, 2018

A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for customers and a great profit margin? A value chain is used to describe all the business activities it takes to create a product from start to finish (e.g.,

Food and Beverage 142

Food and Beverage Logistics Suppliers Profitability 142

Account Manager Tips

JULY 9, 2020

You never get a second chance to make a first impression. A 90 day plan will make sure you get the kind of results that leave no doubt in anyone's mind they made the right decision to hire you. Or will you make a clean break? Anything that will make you a better version of you. People will judge you. 1 to 30 days.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Basic alignment on value drives priority, success, and a long-term partnership. SAM is a journey. It's not a one-time project.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

OnStrategyHQ

MAY 16, 2021

You may modify your mission, vision, or values over time, but the intent stays unchanged and you will have complete clarity when making critical business decisions that impact your future. What information do we need to make our strategic decisions? You should avoid making the mission too narrow or too broad.

Value Proposition 98

Value Proposition Innovation Decision-making Leadership 98

Account Manager Tips

AUGUST 9, 2022

Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Understood buying and decision making process and criteria. Connected with key stakeholders and decision makers. Differentiated my value proposition.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Brooks Group

AUGUST 6, 2024

Sales professionals need to differentiate their products or services and effectively communicate their unique value propositions to stand out from the competition. Sales professionals need to manage these complex sales cycles effectively, build long-term relationships, and navigate the decision-making process skillfully.

Manufacturing 103

Manufacturing Supply Chain Value Selling Sales 103