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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

And yet several trends are converging to make decisions over deployment or resources more difficult. Only around 60 percent of account managers are making quota, per HBR. Better decision-making technology would have a major impact on win rates and cost of sales. The solution.

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. From winning the deal to kicking off, or from moving a project into a new stage of development, suppliers can become distanced from the actual work and, therefore, from the relationship with the customer.

Suppliers 759
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Ten insights on the future of SAM

Strategic Account Management Association

Only by making astute observations will you uncover potential new sources of value. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm. Customers will reward suppliers who successfully blend a great digital experience with the human touch. Want more?

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

Cons: You will end up with a massive, blended account, which will make it nearly impossible to create a detailed, actionable account plan. If you break the account into units that are too big, your entities will contain within them more than one sub-entity operating independently and having its own business drivers and decision makers.

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What’s a Business Credit Score Anyway? Here’s What You Need to Know

Hubspot Sales

A business credit score can affect your chances of getting a loan, supplier terms, or partnerships. Late or missed payments to vendors, creditors, and suppliers can lower your score significantly. A 2024 FDIC study found that 58% of lenders review business credit reports before making lending decisions.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Capture more spend away from alternative suppliers. The more your clients rely on you, the more difficult it is to change suppliers.

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3 Best Sales Podcasts for Key Account Managers

Account Manager Tips

Why selling is hard for key account managers Key Account Managers are busy making sure clients get the best from what they've already bought. You're only the local lead - decision makers are in other countries. What makes these sales podcasts the best? How do they evaluate supplier performance? What's left to sell?