Remove Decision-making Remove Suppliers Remove Value Proposition
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Ten insights on the future of SAM

Strategic Account Management Association

Only by making astute observations will you uncover potential new sources of value. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm. Customers will reward suppliers who successfully blend a great digital experience with the human touch.

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Value Net Model

Flevy

The model identifies 4 key types of players: Customers Suppliers Competitors Complementors Each player type holds strategic implications for organizations, influencing their operational and strategic decisions.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Build relationships with decision-makers and expand your network. Suppliers submit proposals to provide them. Define price strategy. Learn about new vendors.

Suppliers 246
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Customer Centricity Starts with Curiosity and Leads to Organic Growth

Luminas Strategy

They expect a consumer-grade experience, demanding that suppliers prioritize their unique needs at every turn. You’re going to have to do more than list “customer focus” as a core value. Aligning your offerings with your customer’s definition of success strengthens your value proposition.

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A Simple Sales Negotiation Tactic that Works

Account Manager Tips

Which makes them risk-averse. and decisions. Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. The buyer will get help from a different supplier (i.e. The sales negotiation has concluded, and you expect a decision Order. Negotiation.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

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It’s All About Winning… but for Who?

Revenue Storm

When responding to a known need, maybe through an RFP/RFI process, the project and procurement team charged with selecting a supplier must be convinced. But what about when we are aiming to create new business value for our client? It’s ok not to know the answers about business value or who wins in the early stages.