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Buying Groups – How to Navigate Complex Buyer Structures

Upland

It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. A buying group is a clear indication that a business is taking a solution seriously, and it is the buying group that influences the decision of those higher up in the organization.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

They know that the place they choose to work (the environment, especially the attitudes and behaviors of senior leaders) will radically influence their ability to make an impact with enablement. Finding yourself in one of these situations does not excuse you from working as hard and as smart as possible to make an impact with enablement.

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One Team: How Everyone Wins a Complex Sale [Webinar]

Revegy

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. How to deploy team members to gain meaningful access to all of the decision-makers. A more effective way to uncover who has decision-making authority vs. influence.

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How to Use B2B Webinars to Convert More Leads

PandaDoc

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

B2B 105
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How to Transform Your Supply Chain: Digitization for Decision-Making

Speaker: Hannah Testani, CEO of Intelligent Audit

The future of the supply chain industry will take the emotion out of decision-making by leveraging innovative technology to transform raw data into actionable intelligence. It’s common to run into data overload throughout this process, leading to disparate systems, information silos, and the inability to navigate external challenges.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. In addition to having the right decision makers in the deal, which is part of qualification, it’s important to assess the landscape and relationships. Here’s what I mean.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

8 webinar, “The new health system supply chain mandate: What every SAM needs to know,” hosted by SAMA and presented by Advisory Board’s Brandi Greenberg. . Early in 2020, many health care organizations were already leveraging AI to improve decision making and automate difficult or tedious tasks. By Brandi Greenberg.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. You don't want to miss out on this amazing webinar! The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). Success tips for improving the effectiveness of your engagement channels.