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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. With the introduction of digital natives among client organizations, CXM has emerged as the next frontier for account teams. Per Forrester, 84 percent of firms aspire to be leaders.

CXM 520
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Digital Transformation Outcomes: How to Improve ROI | KaiNexus

Kainexus

In this context, embracing digital transformation isn't merely an option—it's imperative for staying relevant and competitive. Digital transformation entails the strategic integration of digital technologies into all facets of a business, fundamentally altering how it operates and delivers value to its stakeholders.

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What is digital transformation? Definition, examples & importance

Zendesk

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples.

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Sales enablement is your engine to drive digital transformation

Showpad

It might come across as a bold statement — sales enablement is your engine to drive digital transformation. . In this blog post, I will show you why sales enablement should be set up in a way that it becomes the engine and the driving force for your digital transformation efforts in sales. .

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How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

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8 Customer Service Improvements Driven by Digital Transformation

Customer Think

Since the turn of the millennium, digital transformation has seen technology take its place at the heart of business and marketing. In today’s competitive market, 55 percent of the businesses […]. Image source Times have changed.

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How Digital Selling and Digital Marketing Work Together To Win Sales

Hubspot Sales

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Digital Selling.