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Looking back on a pandemic-driven year, we learned a lot about remote selling, virtualselling and engaging via video. Whether we like it or not, the digitaltransformation is progressing in a fast-pacing manner, and many organizations around the globe prepare themselves for a digital and remote 2021.
With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitallytransformativeselling and buying strategies. Old school personal relationship selling no longer works. The moment right after a virtual session is a critical one for engagement.
The apathy loop is difficult to break in ordinary times; add in the challenges of the coronavirus pandemic, with social distancing and virtualselling, and it may seem like an insurmountable hurdle. Technical buying influence : The person charged with reducing risk by ensuring that the product or solutions meets the required criteria.
With the rise of virtualselling comes the rise of omnichannel. digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Takeaway #3 - DigitalTransformation is on the Rise. So, what’s your POD? Ned Gilbert.
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