Digitalization Related Topics 
Strategic Account Management Association
DECEMBER 3, 2020
In just a few months, COVID accelerated digital adoption as much as 10 years. Stanley predicts that digital adoption will spare SAMs from much of the day-to-day “firefighting” of the job, freeing them to look into all this new data and distill it back into insights about their customers. #9.
Strategic Account Management Association
JANUARY 3, 2023
The ever-shifting landscape of the digital economy has created a new demand for solutions to emerging problems, representing both a threat and opportunity for strategic account managers. The post Understanding the Hidden Needs of Key Accounts for Sustained Growth appeared first on Strategic Account Management Association.
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Strategic Account Management Association
AUGUST 24, 2021
Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. Ask yourself: What does the acceleration of digital adoption and the explosion of available data mean for SAM? Passmore emphasizes that “there is agrowing desire for digital self-serve for customers.”
Customer Think
MAY 8, 2023
The era has turned digital. So, enterprises around the globe are using digital transformation to drive business success. Digital transformation has become the key to improving customer experience. With the advancement in technology, companies can now engage with customers in more ways than ever.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
Hubspot Sales
APRIL 7, 2023
They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?
Red Star Kim
JUNE 12, 2023
Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. GatorLeads (from Spotler) can be used to track the digital footprint of your target audience.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.
Advertiser: ZoomInfo
The digital age has brought about increased investment in data quality solutions. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.
Speaker: Hannah Testani, CEO of Intelligent Audit
The digital transformation of supply chains has already begun, so join us for this exclusive webinar to learn how to improve your company’s bottom line and, ultimately, your end customer experience. Hannah Testani will teach us more about: How technology will transform and digitize the supply chain and what impacts we’ll see going forward.
Speaker: Megan Sangha and Amit Pande, Wrike Team
Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
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