Remove Digitalization Remove eCommerce Remove Prioritization
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How Digital Selling and Digital Marketing Work Together To Win Sales

Hubspot Sales

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital Marketing.

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How to Cater a Sales Strategy to Gen Z

Hubspot Sales

Take Digital Steps to Support In-Store Sales. Generation Zers are digital natives. It's easy to look at that figure and assume that prioritizing ecommerce is the best way to sell to them, but it's not that straightforward. Generation Z'ers, on the other hand, tend to prioritize thriftiness.

Internet 137
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4 Major B2B Checkout Challenges to Fix in 2024

Hubspot Sales

But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. Solution: Embrace digital wallets. Many consumers prefer digital wallets like PayPal, Venmo, and Apple Pay.

B2B 118
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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Econsultancy , the London-based community of digital marketing and ecommerce professionals, recently produced their first ever Content Marketing Report. A Marketing Productivity Benchmark identifies gaps in the marketing execution and prioritizes remedies. Conduct the marketing benchmark and prioritize the remediation actions.

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How to prioritize your CX budget

Zendesk

The finance world’s shift to digital has been a long time coming, but its speed accelerated during the pandemic, which means we have a lot to look forward to. McKinsey & Company says digital collaboration tools can shorten the loan processing time by 15 to 40 percent, reducing the cost per customer by at least 15 percent.

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How 2 Brands Successfully Shook Up Their Sales Strategy

Hubspot Sales

The brand shifted its focus toward ecommerce and a direct to consumer sales strategy, connecting more immediately with customers online. More recently, the company has looked to streamline its ecommerce efforts by cutting out third-parties. The company also significantly stripped back its retail efforts. The results?

Retail 103
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Charting a course to digital transformation in the passenger transportation industry

Zendesk

The transportation industry has been slow to modernize its digital infrastructure, resulting in frustrating experiences for crews, support staff, and passengers alike. With more modern and flexible solutions, you can integrate old systems with newer ones and start charting a course to digital transformation.