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The Future of SAM – Revisited

Strategic Account Management Association

Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. Ask yourself: What does the acceleration of digital adoption and the explosion of available data mean for SAM? Passmore emphasizes that “there is agrowing desire for digital self-serve for customers.”

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. We conducted client interviews and facilitated group discussions through our customer advisory board. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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The 5 Key Steps to Starting a Sales Career in Digital Marketing

Hubspot Sales

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process.

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The New Jobs of Sales and Marketing: facilitate the buying before the buyer

Customer Think

After decades of writing books and articles explaining why we close such a small percentage of prospects and how, exactly, to facilitate the Buy Side to close much more, I’m going to say what I really think. It’s time for a rant. I’ll begin with my surprise: why do sales and marketing largely ignore the […].

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The Essential Guide to Selling by Telling Your Touchstone Story

In our fast-paced, digital world sometimes the best way to stand out in sales is to slow down and connect. Genuine connection facilitates an openness to trust, which leads to consistent sales. Storytelling is key to building this all-important trust.

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Role of Digital Marketing for Effective Business Growth

Customer Think

Almost everything is going digital nowadays, including businesses. Advanced technologies have facilitated us with new innovative ways to interact, engage, and serve customers.

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Exploring the Art of Facilitation: Lessons from Myriam Hadnes

Strategic Planning and Management Insights

In today's fast-paced business world, where strategy and leadership are constantly evolving, the art of facilitation is becoming increasingly vital. Myriam's unique journey—from an academic in behavioral economics to a highly sought-after facilitator—offers deep insights into the transformative power of facilitation in organizations.