Flevy

MARCH 21, 2025

Innovation is no longer a luxuryits survival. Organizations that fail to innovate, stagnate. Thats where the Innovation-Ambition Matrix steps in. This framework helps leaders balance incremental improvements, market expansion, and transformative breakthroughs, ensuring Innovation efforts align with Strategy.

Innovation 52

Innovation Supply Chain Digital Transformation Marketing 52

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Customer Think

JUNE 26, 2023

Almost everything is going digital nowadays, including businesses. Advanced technologies have facilitated us with new innovative ways to interact, engage, and serve customers.

Digitalization 98

Digitalization Business Growth Marketing Facilitation 98

Planview

FEBRUARY 13, 2025

These traditional models present significant challenges in scalability, visibility, and collaborationfactors that are becoming increasingly critical as the industry faces growing demands for speed, precision, and innovation. Conversely, digital supply chains offer numerous advantages: 1.

Supply Chain 52

Supply Chain Digitalization Manufacturing Digital Transformation 52

Flevy

DECEMBER 10, 2022

When new technologies and competitors disrupt markets , many enduring organizations exert to keep going. Creating an appropriate type of Innovation Ecosystem is crucial for guaranteeing success and to identify and manage sources of conflict. In order to manage disruptions some businesses partner with others. Implicitly, to time scale.

Innovation 111

Innovation Digital Transformation Leadership Management 111

Flevy

JULY 7, 2022

Go digital or go home. To survive in the Digital Age, organizations must pursue Digital Transformation to not only support strategies and reach customers, but also to modernize and achieve excellence in their internal operations and processes. The pursuit of Digital Maturity is quickly becoming a necessity.

Digitalization 105

Digitalization Digital Transformation Innovation Banking 105

Planview

FEBRUARY 10, 2025

With six new awards to celebrate, we’re proud that our innovation in Strategic Portfolio Management and our commitment to creating an exceptional workplace culture receive continued recognition. Innovation at the Forefront Our commitment to innovation has earned significant recognition from industry experts.

Innovation 59

Innovation Software Software Decision-making 59

Hubspot Sales

OCTOBER 11, 2021

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

Digitalization 131

Digitalization Media Digital Transformation Insurance 131

Flevy

OCTOBER 25, 2022

When new technologies and competitors disrupt markets , numerous existing organizations struggle to remain competitive. This calls for an Integrative approach to Managing Innovation. Integrative Innovation Management focuses on 4 key areas to effectively manage Innovation at an organization. Integration of Stakeholders.

Innovation 98

Innovation Management Energy and Utilities Digital Transformation 98

Hubspot Sales

FEBRUARY 18, 2020

What does the term "innovation" mean to you? It’s hard to define what qualifies innovation, especially in sales. Innovation doesn’t always have to move mountains — sometimes it just means changing how you and your business operate. Sales Innovation. The term "sales innovation" has a broad array of potential applications.

Innovation 139

Innovation Construction Media Sales 139

Sales Gravy

JANUARY 8, 2024

Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business. Kristin Andre begins by unraveling the essence of sales - understanding your target market.

Innovation 104

Innovation Client Relationships Sales Digitalization 104

Planview

OCTOBER 5, 2023

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year.

Digital Transformation 65

Digital Transformation Innovation Digitalization Shareholders 65

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Planview

OCTOBER 2, 2024

To remain relevant and competitive, automotive companies must embrace digital transformation across their operations. Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment. In this new era, simply keeping pace is not enough.

Digitalization 98

Digitalization Software Software Supply Chain 98

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Digital integration. Integrated marketing communications.

Marketing 130

Marketing Digitalization Insurance Communication 130

Kainexus

MAY 2, 2024

In this context, embracing digital transformation isn't merely an option—it's imperative for staying relevant and competitive. Digital transformation entails the strategic integration of digital technologies into all facets of a business, fundamentally altering how it operates and delivers value to its stakeholders.

Digital Transformation 90

Digital Transformation Digitalization Artificial Intelligence Internet 90

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Flevy

OCTOBER 24, 2024

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. In a highly competitive market, banks must balance customer expectations with regulatory requirements and risk management, all while ensuring profitability.

Banking 52

Banking Retail Acquisition Value Proposition 52

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

SBI Growth

FEBRUARY 1, 2021

One of the main differences this past year was the emphasis on digital strategies geared towards getting closer to the customer rather than traditional cost-cutting. The impact of this is profound, and in industries where getting closer to the customer.

Digitalization 133

Digitalization Acquisition Innovation B2B 133

Nutshell

AUGUST 18, 2021

Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing? “Marketing is building relationships at scale.”

Marketing 127

Marketing Digitalization Acquisition Decision-making 127

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Customer Think

JANUARY 28, 2022

Many people have the misconception that marketing your business costs a fortune. It is worth noting that there are many proven ways through which you can market your business with little or no money. It involves innovative strategies that generate more leads, customers and sales without breaking the bank.

Marketing 124

Marketing Banking Innovation Sales 124

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

NG Data

AUGUST 1, 2024

In 2024, digital marketing is heavily influenced by the integration of AI, which enables highly personalized experiences and efficient automation of marketing processes. Social listening has become crucial for staying ahead of consumer trends and understanding market sentiments. appeared first on NGDATA.

Digitalization 52

Digitalization Marketing Innovation Media 52

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Technology and Innovation.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Arpedio

MARCH 5, 2025

This new marketplace is set to revolutionize the $6 trillion digital labor market by providing businesses and developers with prebuilt AI agent components that accelerate productivity and innovation.

Innovation 52

Innovation Digitalization Account Planning Decision-making 52

Insightly

JUNE 14, 2023

Disruptive marketing involves using experimental tactics that challenge the status quo. Rather than following conventional marketing wisdom, disruptive marketers are constantly testing daring, new tactics that haven’t been tried before. And that’s ok, that’s how innovation works. Some work while others fall flat.

Marketing 98

Marketing CRM Customer Experience Media 98

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. A feature of the newest generations.

Digitalization 147

Digitalization Media Marketing Communication 147

AchieveIt

JULY 12, 2024

Digital transformation is a big deal. Today’s user experience is centered around what digital technologies are capable of — more automation, real-time information, hyper-personalized messaging , and so on. To maintain loyalty, organizations need to deliver these digital experiences. trillion by the year 2027.

Digital Transformation 64

Digital Transformation Digitalization Leadership Government 64

Flevy

MARCH 25, 2025

Early Strategy models focused on industry forces and market positioning. Then came the Resource-Based View (RBV) , arguing that sustained success comes from leveraging unique internal resources rather than just reacting to market dynamics. In fast-changing markets, yesterdays strengths can become tomorrows liabilities.

Decision-making 52

Decision-making Innovation Digital Transformation Internet 52