DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

DemandFarm

APRIL 4, 2023

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool?

Account Management 40

Account Management Key Account Management Management Account Planning 40

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. Whatever the situation, there’s constant backwards and forwards between stakeholders. That’s not how it works. Amit Kalantri.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. There’s also a dashboard facility to show how your campaign performs.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. For those of you who haven’t guessed, the right answer is digital transformation. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Management 52

Jermaine Edwards

MAY 6, 2020

Digital Company. In response to this the digital company could attempt a number of things. This occurs when an organisation needs to respond to dramatic change that impacts the way many aspects of its business and relationships interact with other internal or external stakeholders or entities. What do they do? Transformation.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Account Manager Tips

JULY 6, 2022

READ: The research paper that inspired this discussion on value: Theory and practice of value co-creation in B2B systems Favourite collaboration app Mural is an app centred around a digital whiteboard collaboration space. You can work with your stakeholders in real time to unlock conversations, insights and ideas. The KAM Club.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. Beating Six Barriers to KAM and Training (Kim Tasso).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Arpedio

OCTOBER 21, 2021

How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. ? With ARPEDIO’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

How can Arpedio’s digital solutions empower your business and create continuous GROWTH? How can Arpedio’s digital solutions empower your business and create continuous GROWTH? ? With Arpedio’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. SAM professionals identified as value creators, ecosystem orchestrators, and champions of data-driven decision-making.

Key Account Management 52

Key Account Management Account Management Global Accounts Ecosystem Leadership 52

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. 3. Digitization. Digitization provides easy access to information and higher expectations for responsiveness.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

DemandFarm

APRIL 1, 2025

The average B2B purchase now involves over 11 stakeholders , up from just 5 a decade ago. This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. It captures the influence, sentiment, and context around each stakeholder.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

DemandFarm

OCTOBER 13, 2023

In this case study, we observe the key role of DemandFarm’s Digital Key Account Management software being used by a Global Consulting Firm Slalom. Org Chart allowed increased collaboration between cross-functional teams to win key opportunities faster. Read the Case Study here

Key Account Management 52

Key Account Management Management Stakeholders Account Management 52

Flevy

JULY 6, 2022

By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM solutions are employed to gain new customers, develop existing and future prospects, and enhance enterprise accounts.

Marketing 109

Marketing Account Management Facilitation CRM 109

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. However, both content marketing and customer referrals might not be enough in complex sales situations , where more than a dozen stakeholders and decision-makers are involved. I want to know more about the digital transformation in B2B sales. Marketing Land.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

ProlifIQ

OCTOBER 15, 2020

PROLIFIQ ACE , a digital content companion app, enables sales and customer success reps to serve as trusted customer advisors by delivering marketing content that embraces buyer journeys. You can read more about the PROLIFIQ Winter ‘21 release here. ← White Space in Business: 4 Things You Should Know.

Key Account Management 52

Key Account Management Customer Success Stakeholders Account Management 52

ProlifIQ

OCTOBER 15, 2020

PROLIFIQ ACE , a digital content companion app, enables sales and customer success reps to serve as trusted customer advisors by delivering marketing content that embraces buyer journeys. You can read more about the PROLIFIQ Winter ‘21 release here. ← White Space in Business: 4 Things You Should Know.

Key Account Management 52

Key Account Management Customer Success Stakeholders Account Management 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. In this blog, we’ll explore the top organizational chart software of 2024, focusing on its features, usability, and how it caters to key account managers like you. For key account managers, org chart software is particularly valuable.

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

ProlifIQ

OCTOBER 4, 2023

Who are the stakeholders internally you’re going to work closely with? A strategic account manager and sales team need to be on the same page, and the transfer of this knowledge over time is crucial. Certain teams/stakeholders, that you usually expand into? What are the biggest challenges/areas for opportunity?

Account Management 52

Account Management Management Account Planning Key Account Management 52

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. What is a Relationship Map?

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Arpedio

MARCH 15, 2022

ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

DemandFarm

JUNE 3, 2024

This renewed focus in the post-COVID hybrid work environment era also means an accelerated adoption of key account management (KAM) tech tools. Technology is no longer a nice-to-have to boost the performance of your strategic accounts. also has a digital content management tool (ACE). Prolifiq.ai

Account Planning 52

Account Planning Key Account Management Account Management Onboarding 52

KAMCast

JANUARY 21, 2021

The kind of conversations that will support you in influencing wider stakeholders and winning new business. FIND OUT ABOUT MY GUEST: JAY BAER Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500.

Customer Experience 52

Customer Experience Internet Advertising Stakeholders 52

DemandFarm

MAY 12, 2023

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? This is done by integrating proven sales methodologies with strong stakeholder management to enable faster deal closures. This can help to increase customer loyalty.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

KAMCast

MARCH 4, 2021

He has extensive experience across several categories across B2C and B2B sectors, and today he is the CEO and majority stakeholder at Hunter Luxury, a UK-based award-winning luxury packaging provider, and is the Chairman of a premium printer and office solutions business called Four Digital Solutions. Vince is not one to stand still.

B2C 52

B2C Account Management Stakeholders Key Account Management 52

Arpedio

JANUARY 11, 2023

In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term account development. What Is an Account Manager?

Account Management 52

Account Management Management Key Account Management B2B 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Digital White Space Analysis natively in Salesforce with ARPEDIO.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Digital White Space Analysis natively in Salesforce with Arpedio.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

DECEMBER 22, 2021

On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022. Senior Director, Premier Inc. But, this is not easy.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022. Senior Director, Premier Inc. But, this is not easy.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

MAY 23, 2023

Start by centralizing your account and stakeholder data in Salesforce! ARPEDIO offers Salesforce native applications for B2B Sales Professionals and Strategic Account Management that simplifies complex solution selling by transforming sales frameworks and -best practices into digitized, automated processes.

Sales 52

Sales Account Management Stakeholders CRM 52