The Center for Sales Strategy

NOVEMBER 21, 2022

I see it often from media sellers when it comes to being asked to sell new digital solutions… “if I engage in this conversation, what if they ask me… fill in the blank.”. Imagination. It’s a wonderful thing as a child, but as an adult, it can often keep you from engaging in specific scenarios.

Digitalization 116

Digitalization Media Sales Advertising 116

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Media 130

Hubspot Sales

APRIL 7, 2023

They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?

Digitalization 117

Digitalization Computers and Electronics Media Brainstorming 117

Strategic Communications

MAY 29, 2024

When I talk to people about their greatest challenges with social media, what I most frequently hear is “fnding time to stay engaged.” And, there’s still the opportunity for spontaneity, because if an opportunity to tie in to some media event or issue emerges, I can simply adjust the schedule.

Media 65

Media e-Learning Communication B2B 65

NG Data

JUNE 13, 2024

Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 Social media advertising, a key driver, is predicted to double its global spending to $262 billion by 2028. Source The post Digital Marketing Statistics 2023: How Your Strategy Measures Up appeared first on NGDATA. billion by 2026.

Digitalization 81

Digitalization Marketing Advertising Media 81

Hubspot Sales

JANUARY 26, 2023

Now with the internet, the possibility of digital entrepreneurship is open to everyone. Plus, finding and connecting with your target audience is easy with social media. If you want to fully take advantage of digital entrepreneurship, then strap in. What is digital entrepreneurship? That’s especially true in retail.

Digitalization 107

Digitalization eCommerce Finance Internet 107

Customer Think

JUNE 26, 2023

Almost everything is going digital nowadays, including businesses. Even traditional marketing practices seem outdated as digital marketing approaches such as search engine optimization, app store optimization, pay-per-click marketing, social media marketing, email marketing, and paid campaigns are way more cost-effective […]

Digitalization 98

Digitalization Business Growth Marketing Facilitation 98

NG Data

AUGUST 9, 2024

Artificial Intelligence is playing an increasingly vital role in digital marketing strategies, particularly in enhancing SEO by predicting user behavior and improving content relevance. Source The post AI’s growing impact on digital marketing strategies appeared first on NGDATA.

Digitalization 52

Digitalization Artificial Intelligence Marketing Prioritization 52

NG Data

AUGUST 1, 2024

In 2024, digital marketing is heavily influenced by the integration of AI, which enables highly personalized experiences and efficient automation of marketing processes. Additionally, social media platforms are transforming into search hubs, serving as important discovery points for consumers. appeared first on NGDATA.

Digitalization 52

Digitalization Marketing Innovation Media 52

The Center for Sales Strategy

NOVEMBER 1, 2022

I will often hear sales managers confess that their most tenured, and sometimes best traditional sellers, struggle when it comes to selling more or higher value digital solutions. So, what is the best way to help your most talented sellers who haven’t found their digital groove?

Digitalization 105

Digitalization Media Sales Sales Management 105

Hubspot Sales

JUNE 5, 2020

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital Marketing.

Digitalization 134

Digitalization Marketing Media Sales 134

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services? Increasingly, we are working with a P2P (Person-to-Person) model.

Media 130

Media Marketing B2C Stakeholders 130

NG Data

AUGUST 15, 2024

Community banks are increasingly shifting their advertising efforts from social media to streaming platforms like Peacock, Hulu, and Disney Plus. This move is driven by consumer fatigue with social media ads and the growing popularity of ad-supported streaming services.

Banking 52

Banking Media Marketing Advertising 52

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

Media 78

Media Digitalization B2B Facilitation 78

Hubspot Sales

OCTOBER 11, 2021

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

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Digitalization Media Digital Transformation Insurance 123

NG Data

AUGUST 26, 2024

The Nielsen article highlights the shifting paradigms in digital marketing, particularly the move away from third-party cookies towards more secure and reliable identifiers like hashed emails for tracking and personalizing digital ads.

Advertising 52

Advertising Digitalization Marketing Media 52

Strategic Planning and Management Insights

SEPTEMBER 4, 2024

The discussion centered around the transformative power of digital tools in enhancing the frontline workforce, particularly those in roles traditionally less touched by technology—roles where employees aren't tied to a desk but are instead out in the field.

Digitalization 111

Digitalization Leadership Future of Work Artificial Intelligence 111

Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Hubspot Sales

AUGUST 24, 2020

While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. But what, exactly, does "digital sales" entail? But what, exactly, does "digital sales" entail?

Digitalization 135

Digitalization Media Sales Digital Transformation 135

NG Data

MAY 22, 2024

The digital age has transformed how we live and work, creating new opportunities in digital marketing. Businesses are adapting to these changes by utilizing digital marketing strategies such as social media advertising and search engine optimization.

Digitalization 52

Digitalization Marketing Advertising Media 52

Customer Think

AUGUST 20, 2024

Social media is no joke. Every minute, someone cracks a chuckle, someone is offended, or someone gets mercilessly bullied. Amidst the chaos, a new and perhaps more dangerous term emerges — the cancel culture. This is a targeted process of removing esteem status from a person or brand based on things deemed “offensive.”

Media 75

Media Digitalization Marketing 75

Strategic Communications

APRIL 3, 2024

These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. When the American Medical Association issued guidance for physician use of social media, I was all for it. And so has the social media and digital environment. But, my role has changed.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Customer Think

AUGUST 12, 2021

Do you want to know the best social media platforms for small businesses to help boost engagement, drive more referral traffic, and increase revenue? Except for your website, social media can be one of the best marketing tools for your business.

Small Business 131

Small Business Media Marketing Digitalization 131

NG Data

DECEMBER 6, 2023

Banking digital marketing is complex, with trends like mobile ads, Google, social media, metaverse, and email. Source The post 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on NGDATA. Consumers want local ads, but many use ad blockers. US data is shared often, and privacy is a concern.

Digitalization 52

Digitalization Marketing Financial Services Banking 52

Customer Think

JANUARY 25, 2022

It’s not a secret — social media is where everyone is at. And if you are not tapping into social media to generate more leads, you are really missing out on a lot. Even as physical, in-person networking has been losing steam over the last few years, virtual networking simply rocket-shipped thanks to the pandemic […].

Media 135

Media Digitalization Marketing 135

Strategic Communications

OCTOBER 4, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Media coverage is not “free,” however. Establishing a solid relationship means being available when the media call. Makes sense.

Media 52

Media e-Learning Communication Advertising 52

Strategic Communications

JULY 18, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts. In this case, that means both the media contacts you’re trying to interest in your story and your actual, ultimate audience.

Media 52

Media Digitalization B2B Publishing 52

The Center for Sales Strategy

OCTOBER 21, 2021

Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital. Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions.

Advertising 62

Advertising Digitalization Media 62

Nutshell

APRIL 5, 2021

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Why is that? Communication Is Key.

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Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Why is that? Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Customer Think

FEBRUARY 6, 2023

As a business owner or marketer, you likely have to manage multiple social media accounts simultaneously for marketing purposes. And managing social media accounts can be overwhelming without the right strategy to impact your SEO and business goals. Need to post on Instagram today? Or focus on Twitter?

Media 110

Media Management Marketing Digitalization 110

Strategic Communications

JUNE 20, 2023

In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in!

Media 52

Media Digitalization Strategic Thinking B2B 52

Customer Think

JULY 17, 2024

We’ve reached a critical turning point for Retail Media Networks (RMN). The first decade of RMNs ran on infrastructure that’s no longer viable, in particular onboarders that rely on third-party data to power identity graphs.

Retail 69

Retail Onboarding Media Management 69

DemandFarm

JULY 12, 2023

In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google. Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. How to use technology to improve digital selling 4.

Digitalization 52

Digitalization Digital Transformation Key Account Management Retail 52

Strategic Communications

NOVEMBER 14, 2022

I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.

Media 52

Media Publishing Digitalization Communication 52

Customer Think

MARCH 15, 2024

Are you a social media marketer or a content creator? Well, in that case, you need to know the top social media trends for 2024. Having a good understanding of what’s trending in the market is essential to stay ahead of the curve. Whether you’re a seasoned marketer or just getting started, these trends will […]

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Media Marketing Digitalization 59