Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. A lead meets a company’s qualification criteria (like BANT ) to be added to a company’s deal forecast.

B2B 118

B2B Decision-making Media CRM 118

Red Star Kim

SEPTEMBER 29, 2023

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. acquire points and digital trophies for competitiveness) and the ability to incorporate learning resources from social media and other sources.

Meetings 130

Meetings Government Management Finance 130

The Center for Sales Strategy

JUNE 14, 2022

It's always surprising to me how few sellers conduct an audit of a prospect's website and social media presence prior to meeting with a prospect.

Digitalization 108

Digitalization Media Sales Meetings 108

Nutshell

JANUARY 30, 2025

Here are some key reasons why marketing reports are essential to make informed business decisions: Easy data access: Marketing reports provide an easy way to access crucial data on your KPIs across all critical channels, from social media and email marketing to SEO and paid ads. These determine which campaigns youll track in your report.

Marketing 83

Marketing Media Decision-making Digitalization 83

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services? Increasingly, we are working with a P2P (Person-to-Person) model.

Media 100

Media Marketing B2C Stakeholders 100

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Sales meetings. Delegates reported some fee-earner challenges when attending preliminary sales meetings. Debrief after meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Why is that?

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Why is that?

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Upland

JUNE 30, 2023

With the integration of NLP AI technology, businesses can leverage massive amounts of data from various sources, such as customer interactions, social media, and market trends. NLP AI algorithms can analyze and interpret this data, uncovering valuable insights that were previously hidden.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Hubspot Sales

JULY 22, 2024

It‘s essentially a digital elevator pitch — a quick yet thoughtful rundown that sheds light on your value proposition and how your solution is specially equipped to suit your prospect’s needs and interests. They're typically sent following initial conversations, meetings, or proposals (shocking, I know.) Sounds good?”

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Upland

JUNE 14, 2023

These include an uncertain economic landscape, attracting and retaining top-notch talent, crossing the digital divide, and staying relevant even as the competition grows fiercer. Digital Transformation and Competing in the Digital Space Many businesses have yet to fully embrace the wave of digitalization that is sweeping the world.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Remote Working 195

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Flevy

OCTOBER 24, 2024

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. In an era of increased customer autonomy, it’s critical for banks to ensure their value chain functions cohesively to meet market demands.

Banking 52

Banking Retail Acquisition Value Proposition 52

Insightly

APRIL 14, 2022

How to grow your digital agency with Insightly. Agencies must provide more customer-centric experiences to meet expectations and create long-standing relationships with clients. Grow your digital agency with Insightly. Here’s what we’ll cover: Why your agency needs a CRM. Key functionality to look for in a CRM for agencies.

CRM 98

CRM Digitalization Client Relationships Communication 98

Red Star Kim

SEPTEMBER 26, 2022

And where they want to spend more time in the future: 30% digital marketing, content marketing and social media. In the past, many assistants had found limitations in their CRM systems and client data – making digital marketing and relationship management difficult – but this is no longer an issue for many. 11% research.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

FEBRUARY 12, 2024

Meet their needs. Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? Be evocative.

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good.

Marketing 130

Marketing Digitalization Communication Media 130

Mike Kunkle

OCTOBER 8, 2023

Product ensures that solutions meet the demands of the marketplace. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives. These functions all play distinct yet interdependent roles in the revenue lifecycle.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. Often we identify trends by placing a line of best fit across the dots on a chart.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Hubspot Sales

APRIL 7, 2025

When we asked about prospect research methods, our respondents who personally engage in cold calling as a major part of their daily activities answered like this: 59% say they look at prospects' social media profiles 57% check out their prospects' company websites and news. 43% say it's setting a meeting or demo. 1% use other methods.

Sales 59

Sales CRM Decision-making Media 59

Hubspot Sales

JUNE 21, 2021

Their Community Portfolio serves as a great directory for people to get a closer look at over 200 members’ businesses with direct links to their websites and social media accounts, making it easy to connect. Users can direct message each other, participate in virtual events, share meeting links to have one-on-one calls, and more.

Investors 130

Investors Finance Media Facilitation 130

Nutshell

MAY 6, 2020

Most people are currently substituting social interaction with digital, which means that content creation is a tremendous strategy right now. Since the shelter in place orders, people’s lives have become much more digitized, with virtual meetings and online video communication becoming more commonplace. Social Media.

Marketing 121

Marketing Advertising e-Learning Media 121

Hubspot Sales

JANUARY 31, 2018

Do research to offer up a compelling reason for your initial call, work inbound leads that want to talk to you, and provide helpful insights to potential prospects on social media before engaging. Meeting in person was not only expensive, it was also a huge pain. In-person meetings are the most inefficient process imaginable.

Sales 145

Sales Media Meetings Brainstorming 145

Red Star Kim

DECEMBER 9, 2022

The Sustainable Cities Index 2022 was launched in 15 countries with a suite of content assets, including a highly visual digital report, video and interactive tool to compare city performance. This was supported by strong trade coverage across the property media (e.g. The campaign. Green Matters and The Green Review).

Leadership 26

Leadership Marketing Future of Work Profitability 26

Hubspot Sales

MARCH 27, 2023

Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are. Social media marketing: According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat-to-very effective for their company this year.

Media 133

Media e-Learning Onboarding Marketing 133

Nutshell

AUGUST 12, 2024

It may seem that ads on Google and social media perfectly align with your interests, recent thoughts, and searches. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. This could include users who have visited your website or social media platforms.

Marketing 126

Marketing Decision-making Advertising Media 126

Hubspot Sales

APRIL 6, 2020

While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. Leverage paid social media. What makes webinar attendees high-quality leads?

Media 132

Media Internet Advertising Digitalization 132

Freshworks

JANUARY 25, 2021

A great customer experience is in the eye of the beholder and if last year taught us anything it is that customers will carry on using well designed digital channels for the simplicity and speed of service they provide. In 2020, we saw digital transformation happened at breakneck speed. Focusing on your customers.

Customer Experience 98

Customer Experience Digital Transformation Digitalization Publishing 98

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. You want to meet like-minded people. If you want a social media profile pic that pops, check out Profile Pic Maker. How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. You want to meet like-minded people. If you want a social media profile pic that pops, check out Profile Pic Maker. How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time.

Key Account Management 130

Key Account Management Account Management Management Media 130

Hubspot Sales

OCTOBER 11, 2022

Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. Social media is the next most popular resource for product discovery. 57% of our respondents said they use social media to discover new products.

Internet 124

Internet Retail Media Decision-making 124

Hubspot Sales

JULY 10, 2020

Firms and their reps attend these events to meet other professionals and have useful discussions. You might also wish to arrange digital breakout sessions. Social media outreach, and social selling. Social media outreach is excellent in combination with other lead gen activities. Make online meetings work for you.

B2B 124

B2B Sales Media Meetings 124

Hubspot Sales

OCTOBER 5, 2017

Goal: Schedule next meeting. Social spamming: Unsolicited social media messages to sell a product or service. Before we make a purchase decision, 60% of us rely on word-of-mouth , friends, and social media; 49% on customer references; 47% on analyst reports and recommendations; and 44% on media articles.

Sales 145

Sales Decision-making Prioritization Media 145

Sales Gravy

JANUARY 8, 2024

It's about empathy, understanding their needs, and aligning your solutions to meet those needs effectively. Innovative Prospecting: Leveraging Modern Tools for Maximum Impact In today's digital-first world, Kristin emphasizes the need to think outside the traditional prospecting box.

Innovation 104

Innovation Client Relationships Sales Digitalization 104