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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. With the introduction of digital natives among client organizations, CXM has emerged as the next frontier for account teams. This is where CXM shines.

CXM 520
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.

B2B 116
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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more.

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What Is Digital Consulting, and How Do You Start?

Hubspot Sales

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Now with the internet, the possibility of digital entrepreneurship is open to everyone. Plus, finding and connecting with your target audience is easy with social media. If you want to fully take advantage of digital entrepreneurship, then strap in. What is digital entrepreneurship? That’s especially true in retail.

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The 5 Key Steps to Starting a Sales Career in Digital Marketing

Hubspot Sales

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process.

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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.