Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. GatorLeads (from Spotler) can be used to track the digital footprint of your target audience.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Hubspot Sales

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

B2B 116

B2B B2C Decision-making Software 116

Hubspot Sales

DECEMBER 1, 2020

Could the same be said of ending Zoom meetings and closing browser tabs? Including these things in your meeting notes can help maintain clarity and alignment throughout your sales process. Meeting Agenda. A well-organized agenda is the cornerstone of effective meeting preparation. Goals and Objectives. Attachments.

Meetings 143

Meetings Decision-making Stakeholders Sales 143

Strategic Account Management Association

APRIL 5, 2021

1 In fact, many of them admit their meetings were a total waste of time. is that, in the same study, 80 percent of these same sales reps actually believe they’ve had a successful meeting!2 So how do I judge if MY meeting with an executive was successful?”. It means they didn’t prepare for a CXO meeting.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Red Star Kim

SEPTEMBER 29, 2023

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. acquire points and digital trophies for competitiveness) and the ability to incorporate learning resources from social media and other sources.

Meetings 130

Meetings Government Management Finance 130

Hubspot Sales

JULY 15, 2024

Ingram's Tested, 10-Step Process for Nailing Prospecting on LinkedIn Your LinkedIn profile is your first digital impression, and you don‘t want to waste your shot with a lackluster profile. I've never seen anyone book a meeting because they had AE or SDR in their title. Here are some steps on how to get there. I have to talk to you!”

Value Proposition 111

Value Proposition Digital Transformation Media Meetings 111

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Close the email and leave it to consider later – or worse – toss it in the digital trash bin. Use technology to simplify the process.

Supply Chain 122

Supply Chain Energy and Utilities Healthcare Sales 122

MDI Training

JANUARY 10, 2023

Read this article to find out how you can get everyone to listen to you in online meetings and what you need to keep in mind in a hybrid setting. How to maintain attention in online meetings. You know it – sometimes you are leading an online meeting and you get the feeling that the participants do not pay enough attention to you.

Meetings 98

Meetings Leadership Digital Transformation Facilitation 98

Planview

OCTOBER 2, 2024

To remain relevant and competitive, automotive companies must embrace digital transformation across their operations. This approach enables them to better integrate their digital and physical operations, allowing for more efficient and adaptive responses to emerging software-related challenges and opportunities in the automotive sector.

Digitalization 98

Digitalization Software Software Supply Chain 98

Planview

JANUARY 2, 2024

Planview’s platform is designed to empower its customers for success in their digital transformation efforts. However, achieving success in any digital transformation initiative necessitates the alignment of people, methodology, and governance. What type of meetings do you prepare for? I literally love what I do.

Digital Transformation 98

Digital Transformation Digitalization Government Decision-making 98

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Sales meetings. Delegates reported some fee-earner challenges when attending preliminary sales meetings. Debrief after meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Sales Gravy

NOVEMBER 14, 2024

Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. The virtual tasting quickly became a solution to this problem.

Advertising 98

Advertising Sales Digitalization Meetings 98

Hubspot Sales

SEPTEMBER 9, 2024

Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. A lead meets a company’s qualification criteria (like BANT ) to be added to a company’s deal forecast. Sales Qualified Leads (SQLs). Opportunity. Evangelist.

B2B 118

B2B Decision-making Media CRM 118

Hubspot Sales

JULY 22, 2024

It‘s essentially a digital elevator pitch — a quick yet thoughtful rundown that sheds light on your value proposition and how your solution is specially equipped to suit your prospect’s needs and interests. They're typically sent following initial conversations, meetings, or proposals (shocking, I know.)

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

The Center for Sales Strategy

JUNE 14, 2022

It's always surprising to me how few sellers conduct an audit of a prospect's website and social media presence prior to meeting with a prospect.

Digitalization 104

Digitalization Media Sales Meetings 104

Hubspot Sales

SEPTEMBER 6, 2024

To meet your quota (and stay sane), it’s important to leverage AI tools and techniques that can unlock the following benefits. Personalize Effectively At Lead Prosper, our solution could be used by a wide variety of digital marketers ranging from lead generators to marketing agencies to service providers interested in purchasing leads.

Sales 115

Sales Negotiation Prioritization Communication 115

Upland

JUNE 14, 2023

These include an uncertain economic landscape, attracting and retaining top-notch talent, crossing the digital divide, and staying relevant even as the competition grows fiercer. Digital Transformation and Competing in the Digital Space Many businesses have yet to fully embrace the wave of digitalization that is sweeping the world.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Remote Working 195

Customer Think

MARCH 20, 2024

Despite what many brand executives think, most consumers who interact with the digital world would argue with the claim that, in this day and age, most brands have mastered personalization.

Meetings 80

Meetings Digitalization Marketing 80

Customer Think

FEBRUARY 2, 2023

How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target customers, including their demographics, behaviors, and preferences. This understanding can be further enhanced through customer personas, fictionalized representations of your ideal customers based on real data.

Meetings 112

Meetings Retail Management Digitalization 112

AchieveIt

JULY 12, 2024

Digital transformation is a big deal. Private, government, and third-sector organizations are trying to meet rapidly evolving customer expectations. Today’s user experience is centered around what digital technologies are capable of — more automation, real-time information, hyper-personalized messaging , and so on.

Digital Transformation 64

Digital Transformation Digitalization Leadership Government 64

Flevy

OCTOBER 24, 2024

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. In an era of increased customer autonomy, it’s critical for banks to ensure their value chain functions cohesively to meet market demands.

Banking 52

Banking Retail Acquisition Value Proposition 52

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Nutshell

APRIL 4, 2024

If your business schedules a lot of meetings — either internally or with clients — you might wish you had a way to make that process easier. Thankfully, there are meeting scheduler tools out there to meet that need. The question, though, is this: What’s the best meeting scheduler for you? That’s why we’re here.

Meetings 71

Meetings CRM Software Software 71

Hubspot Sales

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. I want to schedule a meeting to.” Focus on them.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Strategic Account Management Association

AUGUST 6, 2021

Commercial Excellence: supports organizational and talent needs, develops and makes available dedicated competency models meeting the requirements of the SV&I organization. The three most important pieces of advice I would offer anyone embarking on or fine tuning a strategic key account management program are: 1.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Showpad

JANUARY 8, 2021

Whether we like it or not, the digital transformation is progressing in a fast-pacing manner, and many organizations around the globe prepare themselves for a digital and remote 2021. You may be thinking, “We run all our meetings online and provide almost every enablement service in a digital way.

Virtual Selling 144

Virtual Selling Finance Digitalization Digital Transformation 144

Sales Gravy

FEBRUARY 27, 2025

Your Online Brand Matters In this digital age, you cant be surprised to know that potential customers might Google you, find you on LinkedIn, or otherwise look you up online. From the first phone call to the initial meeting and every touch after, establish yourself as a consultative seller whos more interested in eliminating pain points tha.

Decision-making 83

Decision-making Digitalization Communication Meetings 83

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. If used correctly, account planning can be responsible for far more growth than first meets the eye.

Account Planning 195

Account Planning Shareholders Publishing Communication 195

Upland

JUNE 30, 2023

By understanding customer goals, pressures, initiatives, and the obstacles that need to be overcome, sales teams can tailor their strategies and tactics to meet the unique needs of each customer, increasing the likelihood of success. Co-Customer Selling: Enterprise selling has been changing.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Mike Kunkle

OCTOBER 8, 2023

Product ensures that solutions meet the demands of the marketplace. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives. These functions all play distinct yet interdependent roles in the revenue lifecycle.

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

Upland

MAY 4, 2023

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. We started this blog with a U.S. ”

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Account Manager Tips

OCTOBER 11, 2021

Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. You've had a great meeting with a client where you talked about all sorts of things. Do this instead: Send meeting minutes. A meeting minutes template makes notes easier to read. Think about it. For weeks.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Customer Think

AUGUST 17, 2024

While baby boomers and Generation X may value personal interactions and traditional support channels, younger generations, particularly Gen Z and millennials, have grown up in a digital age where instant […]

Organization 72

Organization Meetings Digitalization Marketing 72

Customer Think

FEBRUARY 22, 2024

Meeting customer needs is critical in today’s competitive e-commerce landscape. Digital platforms have raised consumer expectations by offering a wide range of products and services. In the dynamic world of e-commerce, understanding your customers is key to success.

Digitalization 119

Digitalization Meetings Marketing 119