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Ten insights on the future of SAM

Strategic Account Management Association

In disruptive times, leaders need to increase their organizations’ agility by focusing on what really matters and making much faster decisions. In just a few months, COVID accelerated digital adoption as much as 10 years. Customers will reward suppliers who successfully blend a great digital experience with the human touch.

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. On a global scale, he’s worked for Hovione, Lonza and other private equity and venture capital organizations. The future is now. How do we leverage technology?

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Digital Transformation: 7 Important Questions for Your Organization

Customer Think

Digital transformation has become more important than ever, as it’s the only way to navigate the waters of the post-pandemic world. While digital transformation used to be something that organizations had planned to adopt in the long term, the pandemic greatly accelerated the pace of adoption of digital-first practices.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. For the composite organization, that equates to $12.4

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. This is where CXM shines.

CXM 520
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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization. So, the SAM is critical to connecting the customer with the expertise inside the seller’s organization. Register here.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. How data impacts your organization as a whole.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. How can sales organizations meet the buyer along the journey at the perfect time?